000			01652cam a22003614a 4500
001			u6038
003			SA-PMU
005			20210418123232.0
008			051015s2007 maua b 001 0 eng
010			_a 2005056297
040			_aDLC _cDLC _dYDXCP _dBAKER _dIG# _dBTCTA _dCOO _dMUQ _dILU _dTULIB
020			_a0072990546 (alk. paper)
020			_a9780072990546 (alk. paper)
035			_a(OCoLC)62118488
042			_apcc
050	0	0	_aHD30.3 _b.A73 2007
082	0	0	_a658.4/5 _222
100	1		_aArgenti, Paul A.
245	1	0	_aCorporate communication / _cPaul A. Argenti.
250			_a4th ed.
260			_aBoston : _bMcGraw-Hill/Irwin, _c2007.
300			_axviii, 270 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0	0	_gCh. 1. _tThe changing environment for business -- _gCh. 2. _tCommunicating strategically -- _gCh. 3. _tAn overview of the corporate communication function -- _gCh. 4. _tIdentity, image, and reputation -- _gCh. 5. _tCorporate advertising -- _gCh. 6. _tMedia relations -- _gCh. 7. _tInternal communications -- _gCh. 8. _tInvestor relations -- _gCh. 9. _tGovernment relations -- _gCh. 10. _tCrisis communication.
650		0	_aCommunication in management.
650		0	_aCommunication in organizations.
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0626/2005056297-d.html
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/enhancements/fy0626/2005056297-t.html
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy0737/2005056297-b.html
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c2181 _d2181