000			02027cam a2200457 i 4500
001			u15164
003			SA-PMU
005			20210418123244.0
008			160525s2017 flua b 001 0 eng
010			_a 2016024073
040			_aDLC _beng _erda _cDLC _dOCLCF _dYDX _dOCLCO _dTHHCU _dOCLCQ _dBDX
020			_a9781138847514 _q(alk. paper)
020			_a1138847518 _q(alk. paper)
035			_a(OCoLC)950751072
042			_apcc
050	0	0	_aTK5105.888 _b.H373 2017
082	0	0	_a659.14/4 _223
100	1		_aHarrell, Adam, _eauthor.
245	1	0	_aCreative direction in a digital world : _ba guide to being a modern creative director / _cAdam Harrell.
264		1	_aBoca Raton : _bCRC Press Taylor & Francis Group, _c[2017]
300			_axxii, 114 pages : _billustrations (some color) ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aUnderstand your audience -- What you should know about branding -- The process of ideation and concepting -- The elements of great design -- Creating narrative with animation and video -- Making your message spread -- The innovation trap -- Guide to digital prototyping -- Designing digital experiences -- Presenting -- Keeping yourself and your team happy.
650		0	_aWeb sites _xDesign.
650		0	_aComputer animation.
650		0	_aCreativity in advertising.
650		0	_aInternet advertising.
650		0	_aInternet marketing.
650		0	_aVideo recordings _xProduction and direction.
650		7	_aComputer animation. _2fast _0(OCoLC)fst00872015
650		7	_aCreativity in advertising. _2fast _0(OCoLC)fst01746291
650		7	_aInternet advertising. _2fast _0(OCoLC)fst00977220
650		7	_aInternet marketing. _2fast _0(OCoLC)fst00977272
650		7	_aVideo recordings _xProduction and direction. _2fast _0(OCoLC)fst01166496
650		7	_aWeb sites _xDesign. _2fast _0(OCoLC)fst01173252
596			_a1
942			_cBOOK
999			_c2275 _d2275