000			03574cam a2200505 i 4500
001			u12190
003			SA-PMU
005			20210418123252.0
008			150409s2015 caua b 001 0 eng
010			_a 2015012407
040			_aDLC _beng _erda _cDLC _dYDXCP _dBDX _dCDX _dCCPLG _dOCLCF _dVP@ _dOQX _dILM _dOCLCQ _dSFR
019			_a927388864
020			_a9781626564084 _q(pbk. ; _qalk. paper)
020			_a1626564086 _q(pbk. ; _qalk. paper)
035			_a(OCoLC)907295484 _z(OCoLC)927388864
037			_bIngram Pub Services, Attn: Benton Tatum 1 Ingram Blvd, LA Vergne, TN, USA, 37086 _nSAN 631-8630
042			_apcc
050	0	0	_aHD62.5 _b.S7413 2015
082	0	0	_a658.15/224 _223
100	1		_aStegmaier, Jamey.
245	1	2	_aA crowdfunder's strategy guide : _bbuild a better business by building community / _cJamey Stegmaier.
250			_aFirst edition.
264		1	_aOakland : _bBerrett-Koehler Publishers, _c2015.
300			_axi, 201 pages : _billustrations ; _c22 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- Introduction -- You don't need to launch today -- The crowd is the new gatekeeper -- Crowdfunding is the rock concert for entrepreneurs -- I made these mistakes so you don't have to -- Make it about them -- Backers are individuals, not numbers -- How to make friends and lose money -- Go small to win big -- Build a better community -- Don't quit your day job ... until you quit your day job -- You are your own gatekeeper -- Appendix a: 125 crowdfunding lessons in 125 sentences -- Appendix b: the one-week checklist -- Appendix c: recommended reading -- Projects mentioned in this book -- About the author -- Endnotes.
520			_aJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over 1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks - communicate regularly and transparently with them, ask their opinions, attend to their needs - they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
650		0	_aNew business enterprises.
650		0	_aNew business enterprises _xManagement.
650		7	_aNew business enterprises. _2fast _0(OCoLC)fst01036825
650		7	_aNew business enterprises _xManagement. _2fast _0(OCoLC)fst01036850
938			_aBrodart _bBROD _n112035205
938			_aCoutts Information Services _bCOUT _n30355735
938			_aYBP Library Services _bYANK _n12498550
029	1		_aAU@ _b000054667519
029	1		_aNZ1 _b16116227
029	1		_aUNITY _b136889948
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 430 OTHER HOLDINGS
596			_a1 2
999			_c2336 _d2336