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008 060612s2007 maua 000 0 eng
010 _a 2006019038
040 _aDLC
_beng
_cDLC
_dYDX
_dBAKER
_dBTCTA
_dYDXCP
_dVP@
_dGZT
_dOMB
_dTTU
_dDEBBG
_dOCL
_dOCLCQ
_dA7U
020 _a9781592532612 (flexibind)
035 _a(OCoLC)70158378
050 0 0 _aZ246
_b.S225 2007
082 0 0 _a686.2/2
_222
100 1 _aSamara, Timothy.
245 1 0 _aDesign elements :
_ba graphic style manual : understanding the rules and knowing when to break them /
_cTimothy Samara.
260 _aGloucester, Mass. :
_bRockport Publishers,
_cc2007.
300 _a272 p. :
_bchiefly ill. (some col.) ;
_c26 cm.
505 0 _aPreface : Graphic design: what it is -- Introduction : Twenty rules for making good design -- 1. Form and space : Seeing form and space ; Categories of form ; Putting stuff into space ; Compositional strategies ; A foundation for meanings -- 2. Color fundamentals : The identity of color ; Chromatic interaction ; Color systems ; Emotions and messages -- 3. Choosing and using type ; Structure and optics ; Issues related to style ; Mechanics of text ; Texture and space ; Type as information ; How color changes type -- 4. The world of image : Real, unreal, and otherwise ; Media and methods ; Presentation options ; Content and concept -- 5. Putting it all together : Visual logic ; Structuring the page ; Intuitive arrangement ; Integrating type and image ; Layout systems -- App. A. The right design choices: twenty reminders for working designers -- App. B. Causin' some trouble: when and why to challenge anything in this book.
520 1 _a"Design Elements is a fun and comprehensive manual for graphic designers that includes hundreds of tips and examples for designers to attain the fundamental skills that contribute to successful design. It is the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, space, image, and how to put it all together. Design Elements not only offers great tips on the basics, but also shows you how to break the rules without compromising communication or confusing your audience."--BOOK JACKET.
650 0 _aGraphic design (Typography)
650 0 _aLayout (Printing)
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a2
999 _c2594
_d2594