000			02925cam a2200541 i 4500
001			u11560
003			SA-PMU
005			20210418123337.0
008			140731s2015 enka 000 0 eng
010			_a 2014029269
040			_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dBTCTA _dBDX _dOCLCF _dCDX _dGO6 _dUBY _dA7U _dS3O
019			_a922680774
020			_a9781628923919
020			_a1628923911
035			_a(OCoLC)871508968 _z(OCoLC)922680774
042			_apcc
050	0	0	_aNA6220 _b.P44 2015
082	0	0	_a725/.21 _223
100	1		_aPegler, Martin M.
245	1	0	_aDesigning the brand identity in retail spaces / _cMartin M. Pegler.
264		1	_aLondon : _bFairchild Books, an imprint of Bloomsbury Publishing Inc, _c2015.
300			_axi, 292 pages : _bcolor illustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0		_aA brand is born -- A brand makeover -- A brand travels -- A brand statement.
520			_aWithout design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.
650		0	_aStores, Retail.
650		0	_aIndustrial design coordination.
650		0	_aBranding (Marketing)
650		0	_aTrademarks _xDesign.
650		7	_aBranding (Marketing) _2fast _0(OCoLC)fst01743755
650		7	_aIndustrial design coordination. _2fast _0(OCoLC)fst00970923
650		7	_aStores, Retail. _2fast _0(OCoLC)fst01134043
650		7	_aTrademarks _xDesign. _2fast _0(OCoLC)fst01153896
650		7	_aButiker. _2sao
650		7	_aVarumärken. _2sao
938			_aYBP Library Services _bYANK _n11685217
938			_aBaker and Taylor _bBTCP _nBK0014596953
938			_aBrodart _bBROD _n108859053
938			_aCoutts Information Services _bCOUT _n27573863
029	1		_aAU@ _b000053635325
029	1		_aNZ1 _b15998866
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 87 OTHER HOLDINGS
596			_a2
999			_c2658 _d2658