000			05007cam a2200577 a 4500
001			u5794
003			SA-PMU
005			20210418123340.0
008			100729s2011 njuaf b 001 0 eng
010			_a 2010032279
040			_aDLC _beng _cDLC _dUKM _dBTCTA _dYDXCP _dIK2 _dC#P _dMOF _dBUR _dCDX _dPUL _dVP@ _dINU _dUKMGB _dYUS _dBDX _dOCLCF _dCHVBK _dOCLCO _dOCLCA _dOCL _dOCLCQ _dS3O
015			_aGBB086150 _2bnb
016	7		_a015605709 _2Uk
016	7		_a015951869 _2Uk
020			_a9780470592700
024	8		_a3372476
035			_a(OCoLC)607989139 _z(OCoLC)671695909 _z(OCoLC)676793442
042			_apcc
043			_an-us---
050	0	0	_aHD9397.U6 _bB87 2011
082	0	0	_a338.8/3663420973 _222
100	1		_aMacIntosh, Julie.
245	1	0	_aDethroning the king : _bthe hostile takeover of Anheuser-Busch, an American icon / _cJulie MacIntosh.
260			_aHoboken, NJ : _bWiley, _c©2011.
300			_axix, 380 pages, [8] pages of plates : _billustrations ; _c24 cm
504			_aIncludes bibliographical references (pages 351-364) and index.
520			_a"The takeover of one of the most well-known and beloved American brands, second only to Disney in popularity, by a Belgian company actually controlled by Brazilians is a fascinating drama that went largely unreported in 2008, coming as it did in the midst of a economic crisis of unimaginable proportions. When the dust settles, there will be questions, if not curiosity in how it was pulled off and how Americans let one of their most treasured brands be captured by foreigners. An American family dynasty will surely take the blame for their poor management, familial infighting, and just plain bizarre behavior. Once lauded by the beer industry (from factory workers to distributors) and virtually the entire state of Missouri, the Busch family name is now mud, Augie III despised and Augie IV a laughingstock. From the very local heart of the heartland to the European continent to Brazil, the story of the takeover of Anheuser-Busch by InBev, a Belgian company actually controlled by Brazilians, is fascinating, wide-reaching, and profound. It presaged America's dwindling political and financial dominance, coming just before the economic crisis of 2008 exploded, taking down great U.S. financial institutions and virtually the entire U.S. auto industry. Few even noticed that Bud, the king of beers (and Rolling Rock and Michelob, and so on) had been captured in the midst of such carnage. Julie MacIntosh, the leading reporter worldwide covering the story, toiled away breaking news and breaking down sources. Much of her reporting for the FT ended up being cut to give space to the economic crisis, at the time a far larger story. Now that things are starting to return to normal, questions are being asked but the news cycle has moved on. Now is the perfect time for a book that uncovers the story behind the takeover to show exactly how InBev pulled it off and the missteps the Busch family and AB board made. Sure to be a great narrative of a classic dynasty taken down, this book will also become required reading in business courses worldwide. As business has become all about brands, then getting the right brands is the new game of business. Dethroning the King is a corporate caper and a classic case study in how to get the brand."-- _cProvided by publisher.
505	0		_aPrologue. -- Cast of Characters. -- Author's Note. -- The Game is Afoot. -- Crazy and Lazy at Loggerheads. -- The Colossus. -- Selling the American Dream. -- The Fourth Abides. -- The Hunter's Frozen Trigger Finger. -- A Babe in the Woods. -- The Old Gobi Desert Trick. -- Mr. Brito Goes to Washington. -- Angry Bedfellows. -- The Board: August, August, and Augusta. -- The Montagues and the Busches. -- A Seller from "Hello". -- Put Up or Shut Up. -- A Long Way from St. Louis. -- A Toast on Both Sides. -- Cash Out or Hunker Down. -- Epilogue. -- Notes. -- Acknowledgments. -- About the Author. -- Index.
610	2	0	_aAnheuser-Busch, Inc.
600	3	0	_aBusch family.
650		0	_aConsolidation and merger of corporations _zUnited States.
600	3	7	_aBusch family. _2fast _0(OCoLC)fst00217710
610	2	7	_aAnheuser-Busch, Inc. _2fast _0(OCoLC)fst00512130
650		7	_aConsolidation and merger of corporations. _2fast _0(OCoLC)fst00875660
651		7	_aUnited States. _2fast _0(OCoLC)fst01204155
650		7	_aMergers and Acquisitions. _0(DE-588)4205916-1 _2gnd
650		7	_aTakeover. _0(DE-588)4213995-8 _2gnd
651		7	_aUSA. _0(DE-588)4078704-7 _2gnd
610	2	7	_aAnheuser-Busch Inc. _2idszbz
650		7	_aMergers and Acquisitions. _2idszbz
651		7	_aUSA. _2idszbz
600	3	7	_aBusch family. _2sears
650		7	_aCorporate mergers and acquisitions _zUnited States. _2sears
650		7	_aMergers _zUSA. _2shbe
650		7	_aMergers and acquisitions _xcase studies. _2shbe
650		7	_aTender offers. _2shbe
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 695 OTHER HOLDINGS
596			_a1 2
999			_c2671 _d2671