000			03678cam a22003854a 4500
001			u5282
003			SA-PMU
005			20210418122832.0
008			030428s2003 nyu 001 0 eng
010			_a 2003050680
040			_aDLC _cDLC _dBAKER _dBTCTA _dYDXCP _dIG# _dCNCGM
020			_a0735203431
020			_a9780735203433
035			_a(OCoLC)52165876
042			_apcc
050	0	0	_aHF5429 _b.F242 2003
082	0	0	_a658.8/2 _221
100	1		_aFalk, Edgar A.
245	1	0	_a1001 ideas to create retail excitement / _cEdgar A. Falk.
246	3		_aOne thousand one ways to create retail excitement
250			_aRev. ed.
260			_aNew York : _bPrentice Hall, _c2003.
300			_axvii, 302 p. ; _c23 cm.
500			_aIncludes index.
505	0		_aPreface: Meeting the Marketing Challenges of the Twenty-first Century -- Ch. 1. The Changing Face of Retail ... and You Are in the Driver's Seat -- Ch. 2. You Can't Go It Alone -- Ch. 3. Tracking the Trends to Stay Ahead of the Pack -- Ch. 4. Gathering the Data to Help You Make Your Marketing Decisions -- Ch. 5. Developing a Marketing Strategy and a New Age Sales Force -- Ch. 6. Establishing a Winning Customer Service Program -- Ch. 7. Looking Good from Your Front Windows to the Back of the Store -- Ch. 8. Making the Big Decision: Which Programs to Conduct -- Ch. 9. Creating Exciting Holiday and Seasonal Promotions -- Ch. 10. In-Store Special Events That Draw Customers -- Ch. 11. The Right Sale for the Right Place -- Ch. 12. Everyone Loves a Contest -- Ch. 13. Sports as a Promotional Vehicle -- Ch. 14. Building Repeat Business and Incremental Sales -- Ch. 15. Cross Promoting and Other Ways to Extend Your Visibility -- Ch. 16. Good Community Citizenship Is Good Business -- Ch. 17. Marketing Your Restaurant -- Ch. 18. Making the Internet Work for You -- Ch. 19. It's David Versus Goliath: Small Retailers Take On the Chains -- Ch. 20. Innovative Steps Retailers Are Taking to Attract Customers -- Ch. 21. Getting Publicity Exposure in the Local Media -- Ch. 22. Samples of Materials to Send to Media to Get Publicity -- Ch. 23. Using Advertising and Other Paid Services to Promote Your Store -- Ch. 24. Need Help?
520	1		_a"Edgar A. Falk's 1001 Ideas to Create Retail Excitement is a compendium that no small or medium-size retail business owner can afford to be without. Here, the author, a nationally known marketing and public relations guru whose clients have included everyone from GE to American Motors, amends his landmark retailing bible with seven new chapters, including one on restaurant marketing, and teaches business owners how to think big in the face of growing competition and consumer insecurity." "He offers a veritable encyclopedia of practical suggestions that show small- to medium-size retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back over and over again. From proven successful ideas for eye-catching window displays, in-store promotions, restaurant marketing, and special events to strategies tried for market research and publicity, this guide provides everything the small- to medium-size business owner needs to become more aggressive and effective in pulling in customers and fending off competition."--BOOK JACKET.
650		0	_aRetail trade.
650		0	_aSales promotion.
650		0	_aMarketing.
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy0720/2003050680-b.html
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0720/2003050680-d.html
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1
999			_c28 _d28