000			04749cam a2200673 i 4500
001			u13216
003			SA-PMU
005			20210418123358.0
008			151009s2016 nyu b 001 0 eng
010			_a 2015037126
040			_aDLC _beng _erda _cDLC _dBTCTA _dYDXCP _dOCLCF _dBDX _dUOK _dON8 _dR2A _dCLE _dZLM _dCHVBK _dVP@ _dILC _dOCLCQ _dLIP
019			_a958095750
020			_a9780231175449 _q(cloth ; _qalk. paper)
020			_a0231175442 _q(cloth ; _qalk. paper)
020			_z9780231541657 _q(e-book)
035			_a(OCoLC)924683201 _z(OCoLC)958095750
042			_apcc
050	0	0	_aHD45 _b.R6335 2016
082	0	0	_a658.4/062 _223
084			_a658.4 _bROG
100	1		_aRogers, David L., _d1970- _eauthor.
245	1	4	_aThe digital transformation playbook : _brethink your business for the digital age / _cDavid L. Rogers.
264		1	_aNew York : _bColumbia Business School Pub., _c[2016]
300			_axi, 278 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aThe five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
520			_a"Rethink your business for the digital age, "--Amazon.com.
520			_a"Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth."--Publisher's description.
520			_aEvery business begun before the Internet now faces the same challenge: how to transform to compete in a digital economy? Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. He shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities by rethinking the five domains of strategy: customers, competition, data, innovation, and value.
650		0	_aTechnological innovations _xManagement.
650		0	_aInformation technology _xManagement.
650		0	_aNew products.
650		0	_aStrategic planning.
650		7	_aInformation technology _xManagement. _2fast _0(OCoLC)fst00973112
650		7	_aNew products. _2fast _0(OCoLC)fst01036889
650		7	_aStrategic planning. _2fast _0(OCoLC)fst01134371
650		7	_aTechnological innovations _xManagement. _2fast _0(OCoLC)fst01145035
650		7	_aStrategisches Management. _0(DE-588)4124261-0 _2gnd
650		7	_aTechnischer Fortschritt. _0(DE-588)4059252-2 _2gnd
650		7	_aInnovation. _0(DE-588)4027089-0 _2gnd
650		7	_aGeschäftsmodell. _0(DE-588)7737985-8 _2gnd
938			_aBrodart _bBROD _n115287426
938			_aBaker and Taylor _bBTCP _nBK0017957653
938			_aYBP Library Services _bYANK _n12687927
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029	1		_aNLGGC _b406769443
029	1		_aCHVBK _b49284027X
029	1		_aCHSLU _b001289644
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 393 OTHER HOLDINGS
596			_a1 2
999			_c2807 _d2807