000			03181cam a2200541 i 4500
001			u13353
003			SA-PMU
005			20210418123410.0
008			150127s2015 nyua b 001 0 eng
010			_a 2015001219
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dBDX _dOCLCF _dYDXCP _dOSU _dOCLCQ _dSFR
019			_a907650553 _a910569134
020			_a9780071847865 _q(hardcover)
020			_a0071847863 _q(hardcover)
035			_a(OCoLC)890181492 _z(OCoLC)907650553 _z(OCoLC)910569134
037			_bMcGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004 _nSAN 200-254X
042			_apcc
050	0	0	_aHF5415.13 _b.A877 2015
082	0	0	_a658.8/72 _223
084			_aBUS043000 _2bisacsh
100	1		_aAtchison, Shane, _eauthor.
245	1	0	_aDoes it work? : _b10 principles for delivering true business value in digital marketing / _cShane Atchison, Jason Burby.
264		1	_aNew York : _bMcGraw-Hill Education, _c[2015]
300			_axii, 355 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0		_aBusiness goals are everything -- A collective vision -- Data inspires creativity -- Finding unicorns -- Culture predicts success and failure -- Measure what matters -- What it's worth -- Never stop improving -- One size fits no one -- Framework for innovation -- Conclusion and next steps.
520			_a"You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward ... Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future.. That's where this groundbreaking marketing guide comes into play ... From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a highly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work ..."-- _cProvided by publisher.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing _xManagement.
650		0	_aInternet marketing.
650		0	_aBusiness planning.
650		7	_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh
650		7	_aBusiness planning. _2fast _0(OCoLC)fst00842819
650		7	_aInternet marketing. _2fast _0(OCoLC)fst00977272
650		7	_aMarketing _xManagement. _2fast _0(OCoLC)fst01010209
700	1		_aBurby, Jason, _eauthor.
938			_aBrodart _bBROD _n110587413
938			_aBaker and Taylor _bBTCP _nBK0015622416
938			_aYBP Library Services _bYANK _n12062522
029	1		_aAU@ _b000054142152
029	1		_aNZ1 _b16027296
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 131 OTHER HOLDINGS
596			_a1 2
999			_c2893 _d2893