000 02342cam a22003614a 4500
001 u6363
003 SA-PMU
005 20210418122856.0
008 050208s2005 caua 001 0 eng
010 _a 2005040014
040 _aDLC
_cDLC
_dYDX
_dQBX
_dUKM
_dBAKER
_dNLGGC
_dIG#
_dBTCTA
_dYDXCP
_dILU
020 _a1932531289
020 _a9781932531282
035 _a(OCoLC)57670117
042 _apcc
050 0 0 _aHF5823
_b.K624 2005
082 0 0 _a659.1
_222
100 1 _aKobliski, Kathy J.,
_d1946-
245 1 0 _aAdvertising without an agency made easy /
_cKathy J. Kobliski.
260 _a[Irvine Calif.] :
_bEntrepreneur Media,
_cc2005.
300 _axviii, 217 p. :
_bill. ;
_c24 cm.
490 1 _aEntrepreneur made easy series
500 _aIncludes index.
505 0 0 _g1.
_tDefine your business --
_g2.
_tDevelop your brand --
_g3.
_tPublic relations --
_g4.
_tMaintain your customer base --
_g5.
_tDefine your market --
_g6.
_tMedia sales reps --
_g7.
_tInterns --
_g8.
_tCo-op advertising --
_g9.
_tPolitical advertising --
_g10.
_tRadio --
_g11.
_tRadio production --
_g12.
_tTelevision --
_g13.
_tTelevision production --
_g14.
_tWhatcha gonna say? : radio and television --
_g15.
_tPrint --
_g16.
_tDirect mail --
_g17.
_tThe Internet --
_g18.
_tOutdoor advertising --
_g19.
_tTransit advertising --
_g20.
_tBe your own agency and keep 15 percent --
_g21.
_tTracking --
_g22.
_tConclusion.
520 1 _a"Using clear definitions, entertaining analogies and a conversational tone, Kathy J. Kobliski will walk you through the entire marketing process, pointing out hazards and opportunities along the way, including: comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the internet; easy-to-use work sheets to identify media outlets, monitor changes, track results, and analyze the strengths, weaknesses and threats to your business; and countless strategies for saving time and money, including how to enlist professional help for free and reduce costs 15% by becoming an in-house agency."--BOOK JACKET.
650 0 _aAdvertising.
650 0 _aSmall business.
830 0 _aEntrepreneur made easy series.
856 4 2 _3Contributor biographical information
_uhttp://catdir.loc.gov/catdir/enhancements/fy1011/2005040014-b.html
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a1 2
999 _c294
_d294