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008 090304r20092002enka b 001 0 eng
010 _a 2009009561
040 _aDLC
_beng
_cDLC
_dYDXCP
_dBWKUK
_dBWK
_dUKM
_dNLGGC
_dDEBBG
_dBTCTA
_dEUM
020 _a9780273719601 (pbk. : alk. paper)
020 _a0273719602 (pbk. : alk. paper)
035 _a(OCoLC)312730585
_z(OCoLC)317748031
_z(OCoLC)424556826
042 _apcc
050 0 0 _aHF5548.32
_b.C472 2009
082 0 0 _a658.8/72
_222
082 0 0 _a651.8
100 1 _aChaffey, Dave,
_d1963-
245 1 0 _aE-business and e-commerce management :
_bstrategy, implementation and practice /
_cDave Chaffey.
250 _a4th ed.
260 _aHarlow, England ;
_aNew York :
_bFT Prentice Hall,
_c2009.
300 _axxxii, 764 p. :
_bcol. ill. ;
_c27 cm.
504 _aIncludes bibliographical references and index.
505 0 _aIntroducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
520 8 _aThis volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
650 0 _aElectronic commerce.
650 0 _aBusiness enterprises
_xComputer networks.
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a1 2
999 _c3003
_d3003