| 000 | 01531cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | u4499 | ||
| 003 | SA-PMU | ||
| 005 | 20210418123425.0 | ||
| 008 | 090304r20092002enka b 001 0 eng | ||
| 010 | _a 2009009561 | ||
| 040 |
_aDLC _beng _cDLC _dYDXCP _dBWKUK _dBWK _dUKM _dNLGGC _dDEBBG _dBTCTA _dEUM |
||
| 020 | _a9780273719601 (pbk. : alk. paper) | ||
| 020 | _a0273719602 (pbk. : alk. paper) | ||
| 035 |
_a(OCoLC)312730585 _z(OCoLC)317748031 _z(OCoLC)424556826 |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5548.32 _b.C472 2009 |
| 082 | 0 | 0 |
_a658.8/72 _222 |
| 082 | 0 | 0 | _a651.8 |
| 100 | 1 |
_aChaffey, Dave, _d1963- |
|
| 245 | 1 | 0 |
_aE-business and e-commerce management : _bstrategy, implementation and practice / _cDave Chaffey. |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bFT Prentice Hall, _c2009. |
||
| 300 |
_axxxii, 764 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance. | |
| 520 | 8 | _aThis volume covers business models, theoretical tools and international aspects of e-business and e-commerce. | |
| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 |
_aBusiness enterprises _xComputer networks. |
|
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c3003 _d3003 |
||