000			03214cam a2200505Ii 4500
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003			SA-PMU
005			20210418123428.0
008			160529s2017 enka e b 001 0 eng d
010			_a 2016958921
040			_aBTCTA _beng _erda _cBTCTA _dYDXCP _dBDX _dCLE _dAUPTL _dOCLCF _dAUPTL _dTHHCU _dVRC _dOCLCQ
019			_a919563692
020			_a9780749475383 _q(paperback.)
020			_a0749475382 _q(pbk.)
035			_a(OCoLC)950958630 _z(OCoLC)919563692
050		4	_aHF5548.32 _b.C768 2017
082	0	4	_a658.872028546 _223
100	1		_aCroxen-John, Dan, _eauthor.
245	1	0	_aE-commerce website optimization : _bwhy 95 per cent of your website visitors don't buy and what you can do about it / _cDan Croxen-John and Johann van Tonder.
246	3		_aElectronic commerce website optimization
264		1	_aLondon, United Kingdom : _bKogan Page, _c2017.
300			_axvi, 233 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_aFor those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
650		0	_aElectronic commerce.
650		0	_aElectronic data interchange.
650		0	_aWeb sites _xDesign.
650		7	_aElectronic commerce. _2fast _0(OCoLC)fst00906906
650		7	_aElectronic data interchange. _2fast _0(OCoLC)fst00906944
650		7	_aWeb sites _xDesign. _2fast _0(OCoLC)fst01173252
700	1		_aVan Tonder, Johann, _eauthor.
938			_aBaker and Taylor _bBTCP _nBK0018898009
938			_aYBP Library Services _bYANK _n12591101
938			_aBrodart _bBROD _n116824441
029	1		_aNLGGC _b409079227
029	1		_aUNITY _b139306951
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 37 OTHER HOLDINGS
596			_a1 2
999			_c3027 _d3027