| 000 | 01528cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | u3836 | ||
| 003 | SA-PMU | ||
| 005 | 20210418123501.0 | ||
| 008 | 080915s2009 njua b 001 0 eng | ||
| 010 | _a 2008039965 | ||
| 040 |
_aDLC _beng _cDLC _dBTCTA _dBAKER _dYDXCP _dUKM _dC#P _dBWX _dNLGGC _dGBVCP _dOCLCQ |
||
| 020 | _a9780136154402 (alk. paper) | ||
| 020 | _a0136154409 (alk. paper) | ||
| 035 |
_a(OCoLC)244652512 _z(OCoLC)213835328 |
||
| 050 | 0 | 0 |
_aHF5415.1265 _b.S774 2009 |
| 082 | 0 | 0 |
_a658.8/72 _222 |
| 100 | 1 | _aStrauss, Judy. | |
| 245 | 1 | 0 |
_aE-marketing / _cJudy Strauss, Raymond Frost. |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009. |
||
| 300 |
_axxi, 430 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 410-416) and index. | ||
| 505 | 0 | _aPast, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management. | |
| 650 | 0 | _aInternet marketing. | |
| 700 | 1 |
_aFrost, Raymond, _d1960- |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/ecip0828/2008039965.html |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c3321 _d3321 |
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