000			10768cam a22006014a 4500
001			u10806
003			SA-PMU
005			20210418123548.0
008			030410s2003 caua b 001 0 eng
010			_a 2003050440
040			_aDLC _beng _cDLC _dBAKER _dBTCTA _dYDXCP _dIG# _dOCLCQ _dBDX _dUAF _dOCLCF _dOCLCQ _dOCLCO _dHDC
020			_a9781888577914
035			_a(OCoLC)52079727
042			_apcc
043			_an-us---
050	0	0	_aHD62.37 _b.B35 2003
082	0	0	_a658.1/1 _221
100	1		_aSwanson, James A., _d1945-
245	1	0	_aEngineering your start-up : _ba guide for the high-tech entrepreneur / _cJames A. Swanson, Michael L. Baird.
250			_a2nd ed.
260			_aBelmont, CA : _bProfessional Publications, _c©2003.
300			_axxx, 447 pages : _billustrations
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of: Engineering your start-up / Michael L. Baird. 1st ed. 1992.
504			_aIncludes bibliographical references (pages 425-428) and index.
505	0	0	_gPart 1 _tThe Genesis _g1 -- _g1 _tStart-Up Opportunities for High-Tech Entrepreneurs _g3 -- _tThe Lure of Freedom _g6 -- _tThe Professional Engineer _g6 -- _tThe Recent College Graduate _g6 -- _tFrom Technology to Product to Marketing _g8 -- _tIs It Time to Create Your Own Job? _g8 -- _tIssues to Consider _g9 -- _tSmall Business: Not Synonymous with Start-Up _g10 -- _tThe Definition of a Start-Up _g12 -- _tTaking Risks _g13 -- _g2 _tThe Technology-Oriented Professional as Company Founder _g15 -- _tFounder's Roles and Responsibilities _g15 -- _tOfficers _g16 -- _tTitle Inflation _g18 -- _tFrivolous Titles _g19 -- _tFounder Career Paths _g19 -- _tEntrepreneur's Profile _g20 -- _tThe Nonengineer Founder _g21 -- _g3 _tLife in Your Start-Up _g25 -- _tSuccess and Failure: Statistics _g25 -- _tVacation and Time Off _g28 -- _tWorking Hours _g30 -- _tDivorce _g31 -- _tHolding Your Business Together _g31 -- _tPersonal Planning Process _g32 -- _tLeadership and Business Basics _g32 -- _tAllocation of Effort _g33 -- _gPart 2 _tGetting Down to Business _g37 -- _g4 _tMarket- vs. Technology-Focused Approach to Growing a Business _g39 -- _tDelivering Benefits to Customers _g39 -- _tTechnology and Markets _g39 -- _tRapid Time to Market _g45 -- _g5 _tWhen High-Growth Business Is Desirable and Necessary _g51 -- _tWhy Grow? _g51 -- _tThe Self-Employed _g52 -- _tInvestors Expect Rapid Growth _g52 -- _tGrow a Commanding Position in a Defensible Market Segment _g52 -- _t"Rule of X" Competitors _g53 -- _tAttract Customers in Expanding Markets _g55 -- _tDevelop a Product Family _g55 -- _tAchieve Critical Mass and Economy of Scale _g56 -- _tSpeed Is Not a Substitute for Strategy _g57 -- _tDiversify to Diminish Business Risks _g57 -- _tCreate Career Opportunities _g58 -- _tCreate Future Start-Up Opportunities _g58 -- _tCreate Market Value, Attract Investments, and Cash Out _g58 -- _g6 _tStart-Up Financing Terminology and Stages _g59 -- _gPart 3 _tElements of a Successful Start-Up _g77 -- _g7 _tCreate your Management Team and Board of Directors _g79 -- _tThe Entrepreneurial Team _g87 -- _tBoard of Directors _g88 -- _tAdvisory Board _g93 -- _tMentors _g94 -- _tPersonnel Policies _g94 -- _tSigned Agreements _g95 -- _g8 _tEvaluate Markets and Target Customers _g103 -- _tTraditional Business Model _g103 -- _tCustomers and Markets _g104 -- _g9 _tDefine Your Product or Service _g115 -- _tChoosing the Right Product _g116 -- _tFinding Good Product Ideas _g116 -- _tMarketing and Competitive Analysis Considerations _g118 -- _tExceptional Product Attributes _g125 -- _tProducing Your Product _g126 -- _g10 _tWrite Your Business Plan _g137 -- _tForm vs. Content _g137 -- _tTypes of Business Plans _g137 -- _tFind a Team and Write a Plan, or Write a Plan and Find a Team? _g139 -- _tWhen to Write the Plan _g139 -- _tHow Long Should It Take to Write Your Plan? _g140 -- _tHow Long Should a Plan Be? _g141 -- _tEssential Tools _g142 -- _tGood Business Planning _g142 -- _tBusiness Plan Basics _g143 -- _tThe Executive Summary _g143 -- _tPlan Emphasis _g144 -- _tBusiness Plan Outline _g145 -- _tVenture Capitalists' Typical Business Plan Contents _g146 -- _tA Business Plan Checklist _g148 -- _tAdding or Highlighting Sections _g151 -- _tClassic Problems _g152 -- _tUse Standard Ratios _g152 -- _tLooking Like an Amateur _g155 -- _tUnderstanding Financial Statements and Projections _g155 -- _tWorking Backward _g155 -- _tGet Good Data _g156 -- _tDo Not Ignore Your Own Data _g156 -- _tThe Three Most Important Financial Statements _g156 -- _tBalance Sheet _g157 -- _tIncome Statement _g158 -- _tCash Flow Statement _g161 -- _tBreak-Even Analysis _g162 -- _tInvestors' Hurdle Rate of Return on Investment _g164 -- _tExit Strategy _g169 -- _tPrivate Placement Memorandum _g170 -- _tDue Diligence File _g170 -- _g11 _tFunding Issues _g187 -- _tInvestment Criteria _g187 -- _tCheap Start-Ups Are Finished _g188 -- _tLooking for Seed Cash _g188 -- _tHow Much Money? _g189 -- _tSeed, Start-Up, and Subsequent Funding Rounds _g190 -- _tMilestone Funding _g191 -- _tThe Nightmare: Running Out of Money _g191 -- _tWhere to Get Money _g191 -- _tShopping vs. Selling Your Business Plan _g200 -- _g12 _tThe Term Sheet -- A Practical Overview _g217 -- _tDefinition of Term Sheet _g218 -- _tDilution and Antidilution _g219 -- _tKey Provisions of Term Sheet _g221 -- _tDilution Is the Number One Business Issue _g247 -- _tA Sample Term Sheet _g247 -- _gPart 4 _tMaking It Pay _g267 -- _g13 _tRemuneration Practices for Your Start-Up _g269 -- _tSalaries _g269 -- _tHeadhunters _g273 -- _tEquity Ownership: Stock and Stock Options _g275 -- _tForm of Equity Incentive Vehicles -- an Umbrella Plan _g275 -- _tOther Compensation _g276 -- _tEmployment Contracts _g276 -- _g14 _tStock Ownership _g281 -- _tRisk-Reward Scale _g282 -- _tOwnership Interest over Time _g284 -- _tHow Many Shares Should You Grant? _g284 -- _tCommon and Preferred Stock _g286 -- _tAuthorized and Outstanding Shares _g288 -- _tAcquiring Stock _g289 -- _tFounders' Stock _g289 -- _tRestricted Stock Grants _g291 -- _tFuture Tax Liability on Restricted Shares _g292 -- _tSection 83(b) Election _g293 -- _tTransferable Shares and Vesting _g294 -- _tWhen and How Often to Grant Stock _g296 -- _tThe Alantec Litigation _g297 -- _g15 _tStock Options _g303 -- _tStock Option Grants vs. Stock Grants _g303 -- _tWhen to Grant Stock Options _g304 -- _tHow Often to Grant Stock Options _g305 -- _tOn How Many Shares Do You Grant Options? _g305 -- _tStock Options as Part of a Total Package _g308 -- _tTwo Kinds of Stock Options _g308 -- _tOption Vesting and Exercise Schedules _g310 -- _tExercising Options -- an Interesting Twist _g311 -- _tThe Future of Stock Options _g312 -- _tAdministrative Details _g312 -- _tA Comparison of Tax and Accounting Effects on ISOs and NQSOs _g313 -- _tAlternative Minimum Tax -- the ISO Trap _g315 -- _tThe "Wash-Sale" Trap _g316 -- _tHelping Your Employees Understand Stock Options _g316 -- _g16 _tOther Equity and Wealth-Building Vehicles _g319 -- _tUnrelated Stock Purchase _g320 -- _tTax-Free Exchange of Intellectual Property for Stock _g322 -- _tInvestment Through the Provision of Real Property _g322 -- _tWarrants _g323 -- _tSARs and Phantom Stock Plans _g324 -- _tEmployee Stock Purchase Plans (ESPPs) _g325 -- _tEmployee Stock Ownership Plans (ESOPs) _g326 -- _tSection 401(k) Plans _g326 -- _g17 _tValuing Your Equity Position _g329 -- _tValuations at Different Points in Time _g330 -- _tValuation Benchmarks from VentureOne Study _g332 -- _tFactors that Venture Investors Consider _g332 -- _tA Secret: Venture Capitalists Don't Really Use Valuation Models -- at Least Not for the First Round _g333 -- _tPeer Group Comparisons _g336 -- _tMore Commonly Used Valuation Methodology _g336 -- _tCapitalization Formation Road Map from AVI Capital Management _g339 -- _tValuation as a Black Art _g342 -- _tThe Effect of Founders' Cash on Company Valuation _g342 -- _tThe Importance of Negotiation in the Valuation Process _g343 -- _g18 _tOther Compensation and Start-Up Employment Considerations _g351 -- _tEntrepreneurs Need Insurance _g351 -- _tDo Some Planning Regarding Fringe Benefits _g352 -- _tUse the Internet _g353 -- _tOutsourcing Your Benefits Work _g353 -- _tLife Insurance _g354 -- _tKey-Person Life Insurance _g355 -- _tHealth Insurance _g355 -- _tDisability Insurance _g357 -- _tAsset Protection Maneuvers _g357 -- _tRetirement Plans _g358 -- _tSection 125 Cafeteria Plan _g361 -- _tEmployment Contract _g361 -- _tEmotional Distress Compensation _g362 -- _tGolden Handcuffs -- When and How to Stay _g363 -- _tGolden Parachutes -- When and How to Leave _g363 -- _tPart 5 Doing It _g365 -- _g19 _tProtecting Your Intellectual Property _g367 -- _tCopyrights _g368 -- _tPatents _g370 -- _tTrade Secrets _g374 -- _tTrademarks _g376 -- _g20 _tThe Legal Form of Your Start-Up _g381 -- _tCorporation _g382 -- _tPartnership _g384 -- _tLimited Liability Company (LLC) _g385 -- _tSole Proprietorship _g386 -- _tMiscellaneous Legal and Business Matters _g387 -- _tWork with a First-Class Lawyer _g387 -- _g21 _tMaking the Start-Up Decision _g389 -- _tHow Commited Are You? _g389 -- _tLeaving a Current Employer _g390 -- _tStay Fit _g397 -- _tWhat if Your Start-Up Fails? _g397 -- _g22 _tSome Final Comments _g405 -- _gAppendix A.1 _tSome Colorful Definitions _g409 -- _tA Foreign Language Test _g413 -- _gAppendix A.2 _tResources Available to Start-Up Entrepreneurs _g415 -- _tEntrepreneur and Mentoring Organizations _g415 -- _tOrganizations for Women _g416 -- _tProfessional Services Organizations _g417 -- _tThe Small Business Administration _g419 -- _tVenture Financing _g420 -- _tHuman Resources and Equity Compensation _g421.
650		0	_aHigh technology industries _zUnited States _xManagement.
650		0	_aNew business enterprises _zUnited States _xManagement.
650		0	_aEntrepreneurship _zUnited States.
650		7	_aEntrepreneurship. _2fast _0(OCoLC)fst00912787
650		7	_aHigh technology industries _xManagement. _2fast _0(OCoLC)fst00956455
650		7	_aNew business enterprises _xManagement. _2fast _0(OCoLC)fst01036850
651		7	_aUnited States. _2fast _0(OCoLC)fst01204155
700	1		_aBaird, Michael L.
700	1		_aBaird, Michael L. _tEngineering your start-up.
776	0	8	_iOnline version: _aSwanson, James A., 1945- _tEngineering your start-up. _b2nd ed. _dBelmont, CA : Professional Publications, ©2003 _w(OCoLC)606955161
776	0	8	_iOnline version: _aSwanson, James A., 1945- _tEngineering your start-up. _b2nd ed. _dBelmont, CA : Professional Publications, ©2003 _w(OCoLC)608573738
938			_aBaker & Taylor _bBKTY _c28.00 _d21.00 _i1888577916 _n0004214046 _sactive
938			_aBrodart _bBROD _n00782858 _c$50.00
938			_aBaker and Taylor _bBTCP _n2003050440
938			_aIngram _bINGR _n9781888577914
938			_aYBP Library Services _bYANK _n1999859
029	1		_aAU@ _b000024596951
029	1		_aIG# _b9781888577914
029	1		_aNZ1 _b7648098
029	1		_aYDXCP _b1999859
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 107 OTHER HOLDINGS
596			_a1 2
999			_c3595 _d3595