000 02196cam a2200361 a 4500
001 u6361
003 SA-PMU
005 20210418123554.0
008 070124s2007 cau f 000 0 eng
010 _a 2007002748
040 _aDLC
_beng
_cDLC
_dYDX
_dBAKER
_dBTCTA
_dYDXCP
_dQBX
_dVP@
_dOCLCQ
_dMNW
_dBDX
020 _a9781932531756 (alk. paper)
020 _a1932531750 (alk. paper)
035 _a(OCoLC)81860472
050 0 0 _aHF5730
_b.K48 2007
082 0 0 _a658.8/1
_222
100 1 _aKimball, Cheryl.
245 1 0 _aEntrepreneur magazine's ultimate book of sales letters :
_bcustomize your letters, memos, E-Mails and presentations with the enclosed CD-ROM /
_cCheryl Kimball with Joni van Gelder.
246 3 0 _aUltimate book of sales letters
260 _a[Irvine, Calif.] :
_bEntrepreneur Press,
_cc2007.
300 _avii, 331 p. ;
_c26 cm. +
_e1 CD-ROM (4 3/4 in.)
505 0 _aBasic sales/planning strategy -- Sales letter style -- Sales letter basics -- Fax/memo/email basics -- Letters of introduction -- Letters of prospects -- Letters requesting a sales appointment -- Cover letters -- Sales proposal letters -- Follow-up -- Sales letters -- Customer service letters -- Letters, emails, and memos for sales management -- Letters for promotion to support sales -- Letters to third parties -- International sales letters -- Appendix: Proofreading practice.
520 _aWith 1.001 sample documents, this book goes beyond typical sales templates; it offers communication customized specifically for you. It details how to use a complete letter-oriented strategy, covering a variety of communication types, topics, and approaches to selling.
650 0 _aSales letters
_vHandbooks, manuals, etc.
650 0 _aCommercial correspondence
_vHandbooks, manuals, etc.
700 1 _aVan Gelder, Joni.
856 4 1 _3Table of contents only
_uhttp://catdir.loc.gov/catdir/toc/ecip079/2007002748.html
856 4 2 _3Contributor biographical information
_uhttp://catdir.loc.gov/catdir/enhancements/fy0710/2007002748-b.html
856 4 2 _3Publisher description
_uhttp://catdir.loc.gov/catdir/enhancements/fy0710/2007002748-d.html
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a1 2
999 _c3633
_d3633