000			01361cam a2200313 a 4500
001			u4055
003			SA-PMU
005			20210418123601.0
008			100311s2010 nyua 001 0 eng
010			_a 2010009679
040			_aDLC _cDLC _dITJCU _dCDX
020			_a9780273725763 (pbk.)
020			_a0273725769 (pbk.)
035			_a(OCoLC)663820399
050	0	0	_aHF5415.13 _b.W656 2010
082	0	0	_a658.8/02 _222
100	1		_aWood, Marian Burk.
245	1	0	_aEssential guide to marketing planning / _cMarian Burk Wood.
250			_a2nd ed.
260			_aHarlow, Eng. ; _aNew York, NY : _bPearson Financial Times, _c2010.
300			_axxii, 303 p. : _bill. ; _c25 cm.
500			_aIncludes index.
505	0		_aIntroduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing _xPlanning.
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c3707 _d3707