000			05995cam a22003614a 4500
001			u6284
003			SA-PMU
005			20210418123604.0
008			060228s2006 maua b 001 0 eng
010			_a 2006007136
040			_aDLC _beng _cDLC _dBAKER _dC#P _dYDXCP _dOCLCQ _dBTCTA _dIG# _dDEBBG _dOCLCQ _dOCL _dOCLCQ _dBDX _dHDC
020			_a1591398193
020			_a9781591398196
035			_a(OCoLC)64442924
042			_apcc
050	0	0	_aHF5549.5.C6 _bE87 2006
082	0	0	_a658.4/5 _222
245	0	4	_aThe essentials of corporate communications and public relations.
260			_aBoston, Mass. : _bHarvard Business School Press ; _aAlexandria, Va. : _bSociety for Human Resource Management, _cc2006.
300			_axix, 311 p. : _bill. ; _c24 cm.
490	1		_aThe business literacy for HR professionals series
504			_aIncludes bibliographical references (p. 285-292) and index.
505	0	0	_g1 _tCorporate Communication and the HR Professional: The HR Professional's Role in the Communication Function _g1 -- _tWhat Is Corporate Communication? _g3 -- _tHuman Resources and Corporate Communication _g9 -- _tLeveraging Chapter Insights: Critical Questions _g22 -- _g2 _tCommunication Fundamentals: The Basics of Corporate Communication _g23 -- _tUnderstanding Audiences _g26 -- _tSelecting the Appropriate Source _g30 -- _tCreating Appropriate Messages _g36 -- _tSelecting Appropriate Channels _g38 -- _tPlanning Appropriate Timing _g40 -- _tLeveraging Chapter Insights: Critical Questions _g42 -- _g3 _tDeveloping an Integrated Corporate Communication Strategy: A Strategic Approach to Corporate Communication _g43 -- _tThe Importance of an Integrated Communication Strategy _g46 -- _tHow to Build Your Corporate Communication Strategy _g48 -- _tThe Communication Audit _g57 -- _tIntegrating Corporate Communication and HR Strategies _g58 -- _tLeveraging Chapter Insights: Critical Questions _g59 -- _g4 _tCommunication Research, Measurement, and Evaluation: The Use of Research in the Communication Process _g61 -- _tThe Value of Measurement _g64 -- _tWhat Can Be Measured-What Should Be Measured _g66 -- _tCommon Research Methods _g71 -- _tResearch Isn't Always the Answer _g76 -- _tLeveraging Chapter Insights: Critical Questions _g78 -- _g5 _tCommunicating with External Audiences: The Communication Needs and Requirements of Various External Audiences _g79 -- _tCustomers and Consumers _g81 -- _tThe News Media _g85 -- _tInvestors _g92 -- _tGovernmental Bodies and Officials _g96 -- _tThe Community at Large _g99 -- _tLeveraging Chapter Insights: Critical Questions _g103 -- _g6 _tCommunicating with Employees: Strategies and Tactics for Communication with Internal Audiences _g105 -- _tEmployee Communication as a Process _g109 -- _tAddressing the Challenges of Effective Employee Communication _g111 -- _tDeveloping an Employee Communication Strategy _g116 -- _tMeaning Through Measurement _g117 -- _tSpecial Opportunities in Employee Communication _g120 -- _tTechniques for Effective Employee Communication _g126 -- _tLeveraging Chapter Insights: Critical Questions _g130 -- _g7 _tIssues Management and Crisis Communication: Dealing Proactively and Effectively with Issues and Crises _g131 -- _tIssues Management _g133 -- _tCrisis Communication _g138 -- _tAnticipating and Preparing for a Crisis _g140 -- _tHow to Communicate During a Crisis _g144 -- _tAdvice for Handling Issues and Crisis Communication _g147 -- _tLeveraging Chapter Insights: Critical Questions _g157 -- _g8 _tDeveloping and Implementing Communication Plans: A Process for Developing Effective Communication Plans _g159 -- _tTypes of Communication Plans _g161 -- _tSteps to Develop and Implement a Communication Plan _g162 -- _tA "Planned Response" to Communication Requests _g172 -- _tLeveraging Chapter Insights: Critical Questions _g177 -- _g9 _tTools of the Trade: The Use and Benefits of Various Communication Tools _g179 -- _tVerbal Communication Tools _g182 -- _tWritten Communication Tools _g184 -- _tElectronic Communication Tools _g191 -- _tLeveraging Chapter Insights: Critical Questions _g201 -- _g10 _tSelecting the Appropriate Tool: Guidelines for Selecting the Right Tool for the Right Purpose _g203 -- _tThe Objective _g206 -- _tThe Audience _g207 -- _tThe Culture _g209 -- _tMultiple Times-Multiple Ways _g209 -- _tHR and the Intranet _g211 -- _tLeveraging Chapter Insights: Critical Questions _g216 -- _g11 _tHandling Challenging HR Communications: Insights for Dealing with Common yet Challenging Communication Situations _g217 -- _tCommunicating Pay _g218 -- _tCommunicating Health Plan Benefits _g224 -- _tCommunicating with Employees in Remote or Off-site Locations _g226 -- _tEmployee Relocations _g229 -- _tCorporate Acquisitions and Mergers _g235 -- _tDownsizing _g240 -- _tBudget Cuts _g242 -- _tLeveraging Chapter Insights: Critical Questions _g250 -- _g12 _tEnhancing HR's Communication Competencies: What HR Professionals Need to Know to Ensure a Role in Corporate Communication _g251 -- _tCommunication Skills for HR Professionals _g252 -- _tWhere to Go from Here in Your HR Department _g257 -- _tLeveraging Chapter Insights: Critical Questions _g261 -- _gAppendix A _tSpeech Preparation Tool _g263 -- _gAppendix B _tWhat to Measure _g265 -- _gAppendix C _tSample Scoring Sheet for Objective Media Review _g267 -- _gAppendix D _tDiagnosis Tool for Internal Communication _g269 -- _gAppendix E _tSample Communication Plan _g273 -- _gAppendix F _tAcquisition-Phases and Types of Communication _g277 -- _gAppendix G _tSteps for Conducting Communication Audits _g279 -- _gAppendix H _tAudit Survey _g281 -- _tAdditional Titles from the Society for Human Resource Management (SHRM) _g291 -- _tAbout the Society for Human Resource Management _g309.
650		0	_aCommunication in management.
650		0	_aCommunication in personnel management.
650		0	_aPublic relations.
710	2		_aSociety for Human Resource Management (U.S.)
830		0	_aHarvard business literacy for HR professionals series.
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/ecip069/2006007136.html
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c3722 _d3722