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_aHF5415 _b.B35 2013 |
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aBaines, Paul, _d1973- |
|
| 245 | 1 | 0 |
_aEssentials of marketing / _cPaul Baines, Chris Fill, Kelly Page. |
| 260 |
_aOxford : _bOxford University Press, _c2013. |
||
| 300 |
_axxiii, 413 pages : _billustrations (chiefly color) ; _c25 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 385-386) and index. | ||
| 520 | 8 | _aBuilding on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers. | |
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aMarketing. _2fast _0(OCoLC)fst01010167 |
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_aMarketing _2gnd _0(DE-601)104364246 |
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_aKommunikationsstrategie _2gnd _0(DE-601)105163333 |
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_aMarketing _0(DE-601)091376297 _0(DE-STW)12766-3 _2stw |
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_aMarknadsföring. _2sao |
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| 700 | 1 | _aFill, Chris. | |
| 700 | 1 |
_aPage, Kelly, _d1974- |
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_aBaker and Taylor _bBTCP _nBK0011544160 |
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