| 000 | 01190cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | u3984 | ||
| 003 | SA-PMU | ||
| 005 | 20210418123606.0 | ||
| 008 | 080611s2008 enka b 001 0 eng | ||
| 010 | _a 2008026073 | ||
| 040 |
_aDLC _beng _cDLC _dUKM _dBTCTA _dDEBBG _dOCL _dEUM _dOCL _dOCLCQ _dYDXCP _dZAD |
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| 020 | _a9780273717362 | ||
| 020 | _a0273717367 | ||
| 035 |
_a(OCoLC)231834543 _z(OCoLC)231883934 _z(OCoLC)264042793 |
||
| 050 | 0 | 0 |
_aHF5415 _b.B485 2008 |
| 082 | 0 | 0 |
_a658 _222 |
| 100 | 1 | _aBlythe, Jim. | |
| 245 | 1 | 0 |
_aEssentials of marketing / _cJim Blythe. |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bFT Prentice Hall, _c2008. |
||
| 300 |
_axx, 335 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThis book aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user friendly. It is designed to cover all the essential areas of marketing. | ||
| 650 | 0 | _aMarketing. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/ecip0820/2008026073.html |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
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| 596 | _a1 2 | ||
| 999 |
_c3743 _d3743 |
||