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| 008 | 050922s2006 nyua b 001 0 eng | ||
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_aHF5415 _b.B485 2006 |
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_a658.8 _222 |
| 100 | 1 | _aBlythe, Jim. | |
| 245 | 1 | 0 |
_aEssentials of marketing communications / _cJim Blythe. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bFT/Prentice Hall, _c2006. |
||
| 300 |
_axii, 332 p. : _bill. ; _c25 cm. |
||
| 500 | _aRev. ed. of: Essentials of marketing. 2nd ed. 2001. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBlythe, Jim. _tEssentials of marketing.. |
|
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
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| 596 | _a1 2 | ||
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_c3746 _d3746 |
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