000 01106cam a2200325Mi 4500
001 u4546
003 SA-PMU
005 20210418123607.0
008 091003s2010 xxu 000 0 eng d
040 _aNLGGC
_bdut
_cNLGGC
_efobidrtb
020 _a0073404829 (pbk) :
_c£75.99
020 _a9780073404820
020 _a9780071220286 (international edition) :
_c£38.99
020 _a0071220283 (international edition)
035 _a(OCoLC)666348886
082 0 _a658.83
_222
090 _aHF5415.2
_b.E894 2010
245 0 0 _aEssentials of marketing research /
_cJoseph F. Hair, Jr. ... [et al.].
250 _a2nd ed.
260 _aNew York :
_bMcGraw-Hill/Irwin,
_c2010.
300 _axvii, 398 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
580 _a1st ed. publ. as: Essentials of business research methods. - Hoboken, NJ : Wiley. 2003
650 0 _aMarketing research.
700 1 _aHair, Joseph F.,
_cJr.
787 1 8 _tEssentials of business research methods. - Hoboken, NJ : Wiley. 2003
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a1 2
999 _c3747
_d3747