000 02427cam a22003614a 4500
001 u8255
003 SA-PMU
005 20210418123624.0
008 021217s2003 maua b 001 0 eng
010 _a 2002155998
040 _aDLC
_beng
_cDLC
_dUKM
_dC#P
_dBAKER
_dNLGGC
_dBTCTA
_dYDXCP
_dIG#
_dDEBBG
_dILU
_dTULIB
_dBDX
_dOCLCF
_dOCLCO
020 _a1578517508
020 _a9781578517503
035 _a(OCoLC)51274416
042 _apcc
050 0 0 _aT173.8
_b.T495 2003
082 0 0 _a600
_221
100 1 _aThomke, Stefan H.
245 1 0 _aExperimentation matters :
_bunlocking the potential of new technologies for innovation /
_cStefan H. Thomke.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_cc2003.
300 _axi, 307 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 279-294) and index.
505 0 0 _gPt. I.
_tWhy Experimentation Matters --
_g1.
_tNew Technologies for Experimentation --
_g2.
_tNew Technologies at Work: The Integrated Circuit Industry --
_g3.
_tExperimentation and Learning --
_g4.
_tThe Reality of Technology Introduction --
_gPt. II.
_tUnlocking Potential by Managing Experimentation --
_g5.
_tExperimenting Early and Often --
_g6.
_tOrganizing for Rapid Iteration --
_g7.
_tShifting the Locus of Experimentation.
520 1 _a"In Experimentation Matters, Stefan Thomke argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully." "Probing and thoughtful, Experimentation Matters will influence how both executives and academics think about experimentation in general and innovation processes in particular. Experimentation has always been the engine of innovation, and Thomke reveals how it works today."--BOOK JACKET.
650 0 _aTechnological innovations.
650 0 _aTechnology
_xExperiments.
856 4 1 _3Table of contents
_uhttp://catdir.loc.gov/catdir/toc/fy043/2002155998.html
856 4 2 _3Contributor biographical information
_uhttp://catdir.loc.gov/catdir/enhancements/fy1310/2002155998-b.html
856 4 2 _3Publisher description
_uhttp://catdir.loc.gov/catdir/enhancements/fy1311/2002155998-d.html
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a1 2
999 _c3881
_d3881