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020 _a9781292085142
020 _a1292085142
035 _a(OCoLC)914584762
037 _bPearson P T R, C/O Pearson Education Order Dept 200 Old Tappan rd, Old Tappan, NJ, USA, 07675
_nSAN 200-2175
042 _apcc
050 0 0 _aHD30.28
_b.E83 2016
082 0 0 _a658.4/012
_223
100 1 _aEvans, Vaughan,
_d1951-
245 1 4 _aThe Financial times essential guide to writing a business plan :
_bhow to win backing to start up or grow your business /
_cVaughan Evans
246 3 0 _aWriting a business plan
250 _aSecond Edition.
264 1 _aHarlow, England ;
_aNew York :
_bPearson,
_c2016.
300 _axx, 275 pages :
_billustrations ;
_c22 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 1 _aFT essential guides
500 _aRevised edition of the author's Financial times essential guide to writing a business plan, 2011.
504 _aIncludes bibliographical references and index.
505 0 _aPART 1. Preparing your plan -- 1. Essential preparation -- PART 2. Writing your plan -- 2. The business -- 3. Market demand -- 4. Competition -- 5. Strategy -- 6. Resources -- 7. Financials and forecasts -- 8. Risk, opportunity and sensitivity -- 9. Conclusions -- PART 3. Using your plan -- 10. Pitching your plan -- 11. Setting targets -- 12. Performing to plan -- Epilogue: Beware these characters!
520 _aWhether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the crucial knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backer's concerns. This brand new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish. -- from back cover.
650 0 _aBusiness planning.
650 0 _aProposal writing in business.
650 7 _aBusiness planning.
_2fast
_0(OCoLC)fst00842819
650 7 _aProposal writing in business.
_2fast
_0(OCoLC)fst01079254
650 7 _aGeschäftsplan.
_0(DE-588)4156961-1
_2gnd
650 7 _aBUSINESS & ECONOMICS / Entrepreneurship.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Management.
_2bisacsh
730 0 _aFinancial times (London, England)
830 0 _aFinancial times essential guides.
938 _aBaker and Taylor
_bBTCP
_nBK0017446889
938 _aYBP Library Services
_bYANK
_n12425500
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942 _cBOOK
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948 _hNO HOLDINGS IN SUPMU - 172 OTHER HOLDINGS
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