| 000 | 01112cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | u3998 | ||
| 003 | SA-PMU | ||
| 005 | 20210418123709.0 | ||
| 008 | 081117s2009 enka b 001 0 eng | ||
| 040 |
_aUKM _cUKM _dBTCTA _dNLGGC _dYDXCP _dGBVCP _dEUX _dUKWOH |
||
| 020 | _a9780077121907 (pbk.) | ||
| 020 | _a0077121902 (pbk.) | ||
| 035 | _a(OCoLC)276223545 | ||
| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a658.8 _222 |
| 090 |
_aHF5415 _b.J49 2009 |
||
| 100 | 1 |
_aJobber, David, _d1947- |
|
| 245 | 1 | 0 |
_aFoundations of marketing / _cDavid Jobber and John Fahy. |
| 250 | _a3rd ed. | ||
| 260 |
_aMaidenhead : _bMcGraw-Hill Higher Education, _c2009. |
||
| 300 |
_axxv, 363 p. : _bill. ; _c27 cm. |
||
| 500 | _aPrevious ed.: Maidenhead: McGraw-Hill Educational, 2004. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aFahy, John, _d1962- |
|
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c4238 _d4238 |
||