000			02979cam a22003734a 4500
001			u8256
003			SA-PMU
005			20210418123739.0
008			050914s2006 caua b 001 0 eng
010			_a 2005054586
040			_aDLC _beng _cDLC _dBAKER _dC#P _dVP@ _dIG# _dYDXCP _dBTCTA _dPUL _dOCLCG _dSMP _dTTU _dCQU _dYUS _dFPB _dBDX _dOCLCF
020			_a1576753700 (pbk. : acid-free paper)
020			_a9781576753705 (pbk. : acid-free paper)
035			_a(OCoLC)61704854
042			_apcc
050	0	0	_aT174.5 _b.S45 2006
082	0	0	_a303.48/3 _222
100	1		_aSeidensticker, Robert B., _d1957-
245	1	0	_aFuture hype : _bthe myths of technology change / _cBob Seidensticker.
246	3		_aFutureHype
250			_a1st ed.
260			_aSan Francisco, CA : _bBerrett-Koehler Publishers ; _aBerkeley, CA : _bPublishers Group West [distributor], _cc2006.
300			_axii, 254 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- Intrduction: llevelling the exponential curve -- Pt. 1 The ways we see technology incorrectly -- The birthday-present syndrome -- The perils of prediction -- The unintended wager -- If it ani't broke, be careful -- More powerful than a locomotive -- Faster than a speeding bullet -- Leap tall buildings in a single bound -- Corrective lenses -- Pt. 2 The moew things change... -- For better or for worse -- Playing with matches -- Fear and anxiety -- Technologies that touch us -- Innovation stimulation -- What's mine is mine -- Conclusion: vaccinate against the hype -- Notes -- About the author -- Index.
520			_aAnnotation. Conventional wisdom says that technology is the greatest new growth frontier, coupling infinite potential with an ever-growing number of faster, more efficient, and more reliable products and instruments. According to this view, we live in an unprecedented golden era of technological expansion. Future Hype argues the opposite. Author Bob Seidensticker, who has an intimate understanding of technology on professional, theoretical, and academic levels, asserts that today s technological achievements are neither fast nor progressive. He explodes seven major myths of technology, including Change is exponential, Product cycle time is decreasing, and Today s high-tech price reductions are unprecedented. Examining the history of tech hype, Seidensticker skillfully uncovers the inaccuracies and misinterpretations that characterize the popular view of technology, explaining how and why this view has been created, and offering specific strategies for measuring progress against what is actually known rather than against what its boosters have promised.
650		0	_aTechnology assessment.
650		0	_aTechnology _xSocial aspects.
650		0	_aTechnological innovations.
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0712/2005054586-d.html
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c4455 _d4455