000			01507cam a2200337 a 4500
001			u4666
003			SA-PMU
005			20210418123755.0
008			100308s2011 enka b 001 0 eng
010			_a 2010009888
040			_aDLC _cDLC _dYDX _dUKM _dYDXCP _dBWK _dCDX _dU5D _dLANGC _dBTCTA
020			_a9780273726227 (pbk.)
020			_a0273726226 (pbk.)
035			_a(OCoLC)550554060 _z(OCoLC)681481796
042			_apcc
050	0	0	_aHF1416 _b.H65 2011
082	0	0	_a658.8/4 _222
100	1		_aHollensen, Svend.
245	1	0	_aGlobal marketing : _ba decision-oriented approach / _cSvend Hollensen.
250			_a5th ed.
260			_aHarlow, England ; _aNew York : _bFinancial Times Prentice Hall, _c2011.
300			_axliii, 756 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
505	2		_aThe decision whether to internationalize -- Deciding which markets to enter -- Market entry strategies -- Designing the global marketing programme -- Implementing and coordinating the globalmarketing program.
520	8		_aWritten from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
650		0	_aExport marketing.
650		0	_aExport marketing _vCase studies.
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c4610 _d4610