| 000 | 01263cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | u3661 | ||
| 003 | SA-PMU | ||
| 005 | 20210418122911.0 | ||
| 008 | 070927s2008 maua b 001 0 eng | ||
| 010 | _a 2007040349 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dBAKER _dC#P _dBWX _dTSU _dUKM _dNLGGC |
||
| 020 | _a9780073529844 (alk. paper) | ||
| 020 | _a0073529842 (alk. paper) | ||
| 020 | _a9780071263634 (pbk.) | ||
| 020 | _a0071263632 (pbk.) | ||
| 035 |
_a(OCoLC)173509457 _z(OCoLC)156810217 _z(OCoLC)181068240 |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.L395 2008 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 1 | 0 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2008. |
||
| 300 |
_axii, 299 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _zUnited States _xManagement. |
|
| 700 | 1 | _aWiner, Russell S. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0803/2007040349-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://catdir.loc.gov/catdir/enhancements/fy0803/2007040349-t.html |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c467 _d467 |
||