000			02171cam a2200373 a 4500
001			u6405
003			SA-PMU
005			20210418122913.0
008			070508s2008 nyua b 001 0 eng
010			_a 2007019120
040			_aDLC _beng _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dVP@ _dMOF _dU9S _dW2U _dOCLCQ _dBDX _dUKMGB _dTULIB
020			_a0071488707 (alk. paper)
020			_a9780071488709 (alk. paper)
035			_a(OCoLC)134989503 _z(OCoLC)779906269
050	0	0	_aHM621 _b.V45 2008
082	0	0	_a306.09182/1 _222
100	1		_aVejlgaard, Henrik.
245	1	0	_aAnatomy of a trend / _cHenrik Vejlgaard.
260			_aNew York : _bMcGraw-Hill, _cc2008.
300			_avi, 264 p. : _bill. ; _c21 cm.
504			_aIncludes bibliographical references (p. 205-248) and index.
505	0		_aIntroduction: From intuition to knowledge -- An unsolved mystery -- The cast of characters -- What's the motive? -- The setting -- The plot thickens -- Toward the climax -- Anticlimax -- Epilogue: A continuing story : the future of trends.
520			_aHow did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends. Anatomy of a Trend draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process.
650		0	_aPopular culture.
650		0	_aSocial change.
650		0	_aStyle (Philosophy)
650		0	_aFads.
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/ecip0718/2007019120.html
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0726/2007019120-d.html
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy0726/2007019120-b.html
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c480 _d480