000			01947cam a2200385 a 4500
001			u6131
003			SA-PMU
005			20210418123824.0
008			010806s2002 ilu 001 0 eng
010			_a 2001044552
040			_aDLC _cDLC _dC#P _dUKM _dOKS _dBTCTA _dYDXCP _dLVB _dOCLCQ _dOCLCG _dFN2 _dCQ$ _dEZU _dTULIB
020			_a0071382313 (alk. paper)
020			_a9780071382311 (alk. paper)
020			_a0071382321 (pbk.)
020			_a9780071382328 (pbk.)
035			_a(OCoLC)47764325 _z(OCoLC)48066133 _z(OCoLC)54535939
042			_apcc
050	0	0	_aHD59 _b.L483 2002
082	0	0	_a659.2 _221
100	1		_aLevine, Michael, _d1954-
245	1	0	_aGuerrilla P.R. wired : _bwaging a successful publicity campaign online, offline, and everywhere in between / _cMichael Levine.
246	3		_aGuerilla PR wired
260			_aChicago : _bMcGraw-Hill, _cc2002.
300			_axxi, 281 p. ; _c23 cm.
500			_aIncludes index.
505	0		_aIntroduction -- Guerrillas in the midst: low-cost P. R. in the Twentieth-First Century -- The web and how to unweave it -- What is Internet P.R.? -- Narrowing down -- Ready, aim... -- ...Fire! -- If you build it, they will come -- Know your prey, or Be the media -- The yellow pages on microchip --Guerrilla my dreams -- Meet the press -- Damage control -- It's going well, now what? -- It's a small world wide web, after all -- Spread those wings and surf! -- A guerrilla quiz -- Conclusion -- Appendix A: The woods are full of guerrillas -- Appendix B: Magilla guerrilla -- Appendix C: Media outlets.
650		0	_aIndustrial publicity.
650		0	_aCorporations _xPublic relations.
650		0	_aInternet.
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/description/mh024/2001044552.html
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy0707/2001044552-b.html
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1
999			_c4800 _d4800