| 000 | 02571cam a2200553 i 4500 | ||
|---|---|---|---|
| 001 | u12773 | ||
| 003 | SA-PMU | ||
| 005 | 20210418123855.0 | ||
| 008 | 140609s2014 caua 001 0 eng | ||
| 010 | _a 2014018994 | ||
| 040 |
_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dBDX _dYDXCP _dOCLCF _dVRC _dILM _dCDX _dOCLCQ _dXFG _dSFR |
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| 019 |
_a891699800 _a892076006 _a895246489 |
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| 020 |
_a9781626561861 _q(paperback) |
||
| 020 |
_a1626561869 _q(paperback) |
||
| 035 |
_a(OCoLC)869265165 _z(OCoLC)891699800 _z(OCoLC)892076006 _z(OCoLC)895246489 |
||
| 037 |
_bIngram Pub Services, Attn: Benton Tatum 1 Ingram Blvd, LA Vergne, TN, USA, 37086 _nSAN 631-8630 |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.W38 2014 |
| 082 | 0 | 0 |
_a658.8/27 _223 |
| 084 |
_aBUS000000 _2bisacsh |
||
| 100 | 1 | _aWatkins, Alexandra. | |
| 245 | 1 | 0 |
_aHello, my name is awesome : _bhow to create brand names that stick / _cAlexandra Watkins. |
| 264 | 1 |
_aSan Francisco : _bBerrett-Koehler Publishers, _c[2014] |
|
| 300 |
_ax, 98 pages : _billustrations ; _c22 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 1 | _aBK business book | |
| 500 | _aIncludes index. | ||
| 520 |
_a"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- _cProvided by publisher. |
||
| 505 | 0 | _aSMILE, the 5 qualities of a super-sticky name -- SCRATCH, the 7 deadly sins -- Domains, strategies, secrets, and silliness -- Creative brief, your brand name road map -- Brainstorming, how to be an idea machine -- Name review, 12 rules for building consensus -- Name changes, pros and cons. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xGeneral. _2bisacsh |
|
| 650 | 7 |
_aBrand name products. _2fast _0(OCoLC)fst00837883 |
|
| 650 | 7 |
_aBranding (Marketing) _2fast _0(OCoLC)fst01743755 |
|
| 650 | 4 | _aBUSINESS & ECONOMICS / General. | |
| 830 | 0 | _aBK business book. | |
| 938 |
_aBrodart _bBROD _n108576485 |
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| 938 |
_aBaker and Taylor _bBTCP _nBK0014371773 |
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| 938 |
_aCoutts Information Services _bCOUT _n27378180 |
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| 938 |
_aYBP Library Services _bYANK _n11903913 |
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| 029 | 1 |
_aNZ1 _b15860636 |
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| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
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| 948 | _hNO HOLDINGS IN SUPMU - 380 OTHER HOLDINGS | ||
| 596 | _a1 2 | ||
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