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008			130807s2016 enka b 001 0 eng
040			_aAU@ _beng _erda _cAU@ _dOCLCO _dYDX _dOCLCO _dLML _dTXI
020			_a9780415724630 _q(hbk)
020			_a0415724635 _q(hbk)
024	8		_a(YBP)10761269
035			_a(OCoLC)956926402
050		4	_aHF5415 _b.H545 2016
082	0	4	_a658.8009 _223
245	0	0	_aHistorical research in marketing management / _cedited by Mark Tadajewski and D.G. Brian Jones.
264		1	_aLondon ; _aNew York : _bRoutledge, _c2016.
300			_aix, 218 pages : _billustrations ; _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aKey issues in marketing management
504			_aIncludes bibliographical references and index.
520			_aThis collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Topics include the history of the Boston Consulting Group’s growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies.
505	0	0	_tMethod and Justification of Historical Research in Marketing -- _tHistorical Perspective in Marketing Management, Explicating Experience / _rNico J. Vink -- _tMarketing History _r(Management Practice) -- _tBoxing up or Boxed in?: A Short History of the Boston Consulting Group Share/Growth Matrix / _rRobin Wensley -- _tAn Exercise in Early Modern Branding / _rRuth Herman -- _tHistory of Marketing Thought -- _tMarketing and Conflicting Dates for its Emergence: Hotchkiss, Bartels, the `Fifties School' and Alternative Accounts / _rMichael Enright -- _tParallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies / _rChris Hackley -- _tEventalizing the marketing concept / _rMark Tadajewski -- _tReading `the marketing revolution' through the prism of the FBI / _rMark Tadajewski -- _tScientific marketing management and the emergence of the ethical marketing concept / _rD.G. Brian Jones -- _tTowards a history of critical marketing studies / _rMark Tadajewski.
650		0	_aMarketing _xHistory.
650		0	_aMarketing _xPhilosophy _xHistory.
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167
650		7	_aMarketing _xPhilosophy. _2fast _0(OCoLC)fst01010239
655		7	_aHistory. _2fast _0(OCoLC)fst01411628
700	1		_aTadajewski, Mark, _eeditor.
700	1		_aJones, D. G. Brian _q(Donald Gordon Brian), _d1955- _eeditor.
830		0	_aKey issues in marketing management.
938			_aYBP Library Services _bYANK _n10761269
029	0		_aAU@ _b000057715311
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 8 OTHER HOLDINGS
596			_a1 2
999			_c5137 _d5137