| 000 | 00865cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | u4303 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124004.0 | ||
| 008 | 061207s2008 enka b 001 0 eng | ||
| 040 |
_aUKM _cUKM _dOCLCG _dAU@ |
||
| 020 | _a9780077111205 (pbk.) | ||
| 020 | _a0077111206 (pbk.) | ||
| 035 | _a(OCoLC)228192628 | ||
| 042 | _aukblcatcopy | ||
| 050 | 4 | _aHF5415.123.O89 2008 | |
| 082 | 0 | 4 |
_a658.802 _222 |
| 100 | 1 | _aOuwersloot, Hans. | |
| 245 | 1 | 0 |
_aIntegrated marketing communications / _cHans Ouwersloot and Tom Duncan. |
| 250 | _aEuropean ed. | ||
| 260 |
_aLondon : _bMcGraw-Hill, _cc2008. |
||
| 300 |
_axviii, 523 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aDuncan, Tom _q(Thomas R.) |
|
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c5643 _d5643 |
||