000			01172cam a22003254a 4500
001			u4684
003			SA-PMU
005			20210418124004.0
008			040326s2005 enkaf b 001 0 eng
010			_a 2004047715
040			_aDLC _cDLC _dBWKUK _dBAKER _dNLGGC _dYDXCP _dTEU _dHEBIS
020			_a0273676458
020			_a9780273676454
035			_a(OCoLC)54882037
042			_apcc
050	0	0	_aHF5415.123 _b.P53 2005
082	0	0	_a658.8/02 _222
100	1		_aPickton, David.
245	1	0	_aIntegrated marketing communications / _cDavid Pickton, Amanda Broderick.
250			_a2nd ed.
260			_aHarlow, England ; _aNew York : _bPrentice Hall/Financial Times, _c2005.
300			_axxii, 761 p., [16] p. of plates : _bill. (some col.) ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	8		_aCD-ROM contents: Overview and interactive slide show -- Case studies with Powerpoint presentation and sanple advertisements -- Internet Resource Locator, Route Map, and glossary from the main text.
650		0	_aCommunication in marketing.
700	1		_aBroderick, Amanda.
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c5644 _d5644