| 000 | 01072cam a2200349Ma 4500 | ||
|---|---|---|---|
| 001 | u4226 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124004.0 | ||
| 008 | 090313s2010 xxua 001 0 eng | ||
| 010 | _a 2008939395 | ||
| 040 |
_aAU@ _beng _cAU@ _dGBVCP _dITJCU _dYDXCP |
||
| 020 | _a9780324665314 (pbk) | ||
| 020 | _a0324665318 (pbk) | ||
| 035 | _a(OCoLC)427839702 | ||
| 050 |
_aHF5415.123 _b.S54 2010 |
||
| 082 | 0 | 4 |
_a658.802 _222 |
| 100 | 1 | _aShimp, Terence A. | |
| 245 | 1 | 0 |
_aIntegrated marketing communications in advertising and promotion / _cTerence A. Shimp. |
| 250 | _a8th ed., International ed. | ||
| 260 |
_aUnited States ; _aUnited Kingdom : _bSouth-Western/Cengage Learning, _cc2010. |
||
| 300 |
_axx, 668 p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _aPrevious ed.: Thomson South-Western, 2007. | ||
| 500 | _aIncludes index. | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aDirect marketing. | |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c5645 _d5645 |
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