000			01791cam a2200325 a 4500
001			u5316
003			SA-PMU
005			20210418124023.0
008			080121s2008 enka b 001 0 eng c
040			_aUKM _beng _cUKM _dYDXCP _dBTCTA _dIQU _dCDN _dDEBBG _dOCL _dDEBSZ _dOCLCQ
020			_a9780273713876 (pbk.)
020			_a0273713876 (pbk.)
035			_a(OCoLC)191890537
042			_aukblcatcopy _apcc
050		4	_aHF1416 _b.I617 2008
082	0	4	_a658.84 _222
100	1		_aAlbaum, Gerald S.
245	1	0	_aInternational marketing and export management / _cby Gerald Albaum, Edwin Duerr.
250			_a6th ed.
260			_aHarlow, Essex, England : _bPrentice Hall/Financial Times, _c2008.
300			_axxvi, 706 p. : _bill. ; _c25 cm.
500			_aPrevious ed.: by Gerald Albaum, Edwin Duerr and Jesper Stradskov. Prentice Hall, 2005.
504			_aIncludes bibliographical references and index.
505	0		_aPreface Chapter 1 -- International Marketing and Exporting Chapter 2 -- Bases of International Marketing Chapter 3 -- The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4 -- Export Market Selection: Definition and Strategies Chapter 5 -- Information for International Market(ing) Decisions Chapter 6 -- Market Entry Strategies Chapter 7 -- Export Entry Modes Chapter 8 -- Nonexport Entry Modes Chapter 9 -- Product Decisions Chapter 10 -- Pricing Decisions Chapter 11 -- Financing and Methods of Payment Chapter 12 -- Promotion and Marketing Communication Chapter 13 -- Handling Export Orders and Supply Chain Management Chapter 14 -- Organization of International Marketing Activities.
650		0	_aExport marketing _xManagement.
700	1		_aDuerr, Edwin.
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c5815 _d5815