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|---|---|---|---|
| 001 | u12638 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124147.0 | ||
| 008 | 150122s2015 enka b 001 0 eng | ||
| 010 | _a 2014050212 | ||
| 040 |
_aDLC _beng _erda _cDLC _dYDX _dCDX _dOCLCF _dCHVBK _dNZAUC _dYDXCP _dOCLCO _dFXG _dBTCTA _dBDX _dUKMGB _dSOI _dSFR |
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_a017000878 _2Uk |
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| 019 | _a889167259 | ||
| 020 | _a9780749473099 | ||
| 020 | _a0749473096 | ||
| 035 |
_a(OCoLC)900665355 _z(OCoLC)889167259 |
||
| 037 |
_bKogan Page Ltd, C/O Ingram Pub Services 1 Ingram Blvd, LA Vergne, TN, USA, 37086 _nSAN 631-8630 |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5548.32 _b.B656 2015 |
| 082 | 0 | 0 |
_a658.8/72 _223 |
| 100 | 1 |
_aBones, Chris, _d1958- |
|
| 245 | 1 | 0 |
_aLeading digital strategy : _bdriving business growth through effective e-commerce / _cChristopher Bones and James Hammersley. |
| 264 | 1 |
_aLondon, United Kingdom ; _aPhiladelphia, PA : _bKogan Page, _c2015. |
|
| 300 |
_avii, 232 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aAs businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies. Digital Leadership explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. Covering the key digital trends affecting business today, it provides a practical leadership solution to the challenges that executives and leaders currently face in reaching customers through new channels.Including strategies and input from 300 senior executives from major companies, Digital Leadership gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change. | ||
| 505 | 0 | _a21st-century markets -- Identifying the e-commerce opportunity -- Putting customers first -- The new marketing model -- The business of e-commerce -- The growth organization -- Leadership in change -- Digital leadership in practice -- The e-commerce leadership model. | |
| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 7 |
_aElectronic commerce. _2fast _0(OCoLC)fst00906906 |
|
| 650 | 7 |
_aInternet marketing. _2fast _0(OCoLC)fst00977272 |
|
| 650 | 7 |
_aStrategic planning. _2fast _0(OCoLC)fst01134371 |
|
| 650 | 7 |
_aDigitalisierung. _0(DE-588)4123065-6 _2gnd |
|
| 650 | 7 |
_aElectronic Commerce. _0(DE-588)4592128-3 _2gnd |
|
| 650 | 7 |
_aElectronic Shopping. _0(DE-588)4215399-2 _2gnd |
|
| 650 | 7 |
_aHandel. _0(DE-588)4023222-0 _2gnd |
|
| 650 | 7 |
_aOnline-Shop. _0(DE-588)7659857-3 _2gnd |
|
| 700 | 1 | _aHammersley, James. | |
| 938 |
_aCoutts Information Services _bCOUT _n28846616 |
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| 938 |
_aYBP Library Services _bYANK _n12040065 |
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| 938 |
_aBrodart _bBROD _n109938275 |
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| 938 |
_aBaker and Taylor _bBTCP _nBK0015526695 |
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| 029 | 1 |
_aAU@ _b000054062426 |
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| 029 | 1 |
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| 029 | 1 |
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_aNZ1 _b15945685 |
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| 942 | _cBOOK | ||
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_aZ0 _bSUPMU |
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| 948 | _hNO HOLDINGS IN SUPMU - 61 OTHER HOLDINGS | ||
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