000			02650cam a22004574a 4500
001			u2257
003			SA-PMU
005			20210418124231.0
008			060504s2007 nyu b 001 0 eng
010			_a 2006046467
040			_aDLC _beng _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dBUR _dQP9 _dMUQ _dVP@ _dNLGGC _dCOO _dLMR _dOCL _dCFT _dIG# _dXXH _dCPE _dSMP _dCQU _dTEX _dOCLCQ _dVET
019			_a85030149 _a234244732
020			_a1400064287
020			_a9781400064281
020			_a0739341340
020			_a9780739341346
035			_a(OCoLC)68786839 _z(OCoLC)85030149 _z(OCoLC)234244732
042			_apcc
050	0	0	_aHM1033 _b.H43 2007
082	0	0	_a302/.13 _222
084			_a77.60 _2bcl
096			_aHM 1033 _bH437 2007
100	1		_aHeath, Chip.
245	1	0	_aMade to stick : _bwhy some ideas survive and others die / _cChip Heath & Dan Heath.
250			_a1st ed.
260			_aNew York : _bRandom House, _cc2007.
300			_a291 p. ; _c22 cm.
504			_aIncludes bibliographical references (p. [259]-276) and index.
505	0		_aIntroduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
520			_aUrban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
650		0	_aSocial psychology.
650		0	_aContagion (Social psychology)
650		0	_aContext effects (Psychology)
700	1		_aHeath, Dan, _d1973-
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/fy0711/2006046467.html
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0728/2006046467-d.html
856	4	1	_3Sample text _uhttp://catdir.loc.gov/catdir/enhancements/fy0728/2006046467-s.html
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c6834 _d6834