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003 SA-PMU
005 20210418124245.0
008 090218s2010 njuac b 001 0 eng d
040 _aEQO
_beng
_cEQO
_dUKM
_dNLGGC
_dYDXCP
_dUBY
_dDEBBG
_dBTCTA
_dOCL
015 _aGBA920846
_2bnb
016 7 _a014916492
_2Uk
019 _a308223427
020 _a9780136093688 (pbk.)
020 _a013609368X (pbk.)
035 _a(OCoLC)315072196
_z(OCoLC)308223427
050 1 4 _aT58.6
_b.L376 2010
082 0 4 _a658.4038011
_222
084 _a85.20
_2bcl
084 _aQP 345
_2rvk
100 1 _aLaudon, Kenneth C.,
_d1944-
245 1 0 _aManagement information systems :
_bmanaging the digital firm /
_cKenneth C. Laudon, Jane P. Laudon.
250 _a11th ed.
260 _aUpper Saddle River, N.J. ;
_aLondon :
_bPearson,
_cc2010.
300 _a653 p. :
_bill., ports. ;
_c28 cm.
500 _a"Global edition"--Cover.
500 _aPrevious ed.: 2006.
504 _aIncludes bibliographical references and index.
505 0 _aInformation systems in global business today -- Global e-business: how businesses use information systems -- Information systems, organizations, and strategy -- Ethical and social issues in information systems -- IT infrastructure and emerging technologies -- Foundations of business intelligence: databases and information management -- Telecommunications, the internet, and wireless technology -- Securing information systems -- Achieving operational excellence and customer intimacy: enterprise applications -- E-commerce: digital markets, digital goods -- Managing knowledge and collaboration -- Enhancing decision making -- Building information systems -- Managing projects -- Managing global systems.
520 _a"Management Information Systems prepares students for the real world of global business and information technology. Covering both the technology and management of information systems, this book explores how businesses use information systems to improve performance and looks at the types of decisions managers face. This global edition includes enhancements making it more relevant to students outside the United States. Pearson has worked closely with educators around the globe to include: new coverage of globalization showing how to use IS in a global business environment; coverage of cutting edge topics such as new mobile platforms and Web 3.0; engaging company cases: new cases from Asia and Middle East offer a global learning experience; and video cases: each chapter includes at least two business video cases exploring key concepts."--Publisher's description.
650 0 _aManagement information systems.
650 1 7 _aManagement informatiesystemen.
_2gtt
650 0 7 _aManagementinformationssystem.
_2swd
700 1 _aLaudon, Jane Price.
856 4 1 _3Table of contents
_uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017311290&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a1 2
999 _c6934
_d6934