000			01952cam a2200313 a 4500
001			u5345
003			SA-PMU
005			20210418124250.0
008			091118s2011 nyua b 001 0 eng
010			_a 2009049122
040			_aDLC _cDLC _dBTCTA _dUKM _dC#P _dBWX _dCDX _dYDXCP _dFER _dUKMGB
020			_a9780071221207 (pbk.)
020			_a0071221204 (pbk.)
035			_a(OCoLC)463634058 _z(OCoLC)436028054
050	0	0	_aHD30.22 _b.M39 2011
082	0	0	_a338.5024/658 _222
100	1		_aThomas, Christopher R.
245	1	0	_aManagerial economics : _bfoundations of business analysis and strategy / _cChristopher R. Thomas, S. Charles Maurice.
250			_a10th ed., International ed.
260			_aNew York : _bMcGraw-Hill/Irwin, _cc2011.
300			_axx, 747 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_apt. I. Some preliminaries. Managers, profits, and markets ; Demand, supply, and market equilibrium ; Marginal analysis for optimal decisions ; Basic estimation techniques -- pt. II. Demand analysis. Theory of consumer behavior ; Elasticity and demand ; Demand estimation and forecasting ; Estimating and forecasting demand for price-taking firms -- pt. III. Production and cost analysis. Production and cost in the short run ; Production and cost in the long run ; Production and cost estimation ; Linear programming -- pt. IV. Profit maximization in various market structures. Managerial decisions in competitive markets ; Managerial decisions for firms with market power ; Strategic decision making in oligopoly markets -- pt. V. Advanced topics in managerial economics. Advanced pricing techniques ; Pricing multiple products related in production ; Decisions under risk and uncertainty ; Government regulation of business ; The investment decision.
650		0	_aManagerial economics.
700	1		_aMaurice, S. Charles.
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c6957 _d6957