000			02178cam a2200337 a 4500
001			u4110
003			SA-PMU
005			20210418124302.0
008			091016s2011 maua b 001 0 eng
010			_a 2009043835
040			_aDLC _beng _cDLC _dBTCTA _dYYP _dSZR _dOCLCQ _dYDXCP _dCDX _dUKM _dZAD
020			_a9780073529936 (alk. paper)
020			_a0073529931 (alk. paper)
035			_a(OCoLC)436028031 _z(OCoLC)686733769
050	0	0	_aHF5415 _b.M29474 2011
082	0	0	_a658.8 _222
100	1		_aKerin, Roger A.
245	1	0	_aMarketing / _cRoger A. Kerin, Steven W. Hartley, William Rudelius.
250			_a10th ed.
260			_aBoston : _bMcGraw-Hill/Irwin, _cc2011.
300			_aliii, 746 p. : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aInitiating the marketing process. Creating customer relationships and value through marketing -- Developing successful marketing and organizational strategies -- Scanning the marketing environment -- Ethical and social responsibility in marketing -- Understanding buyers and markets. Understanding consumer behavior -- Understanding organizations as customers -- Understanding and reaching global consumers and markets -- Targeting marketing opportunities. Marketing research: from customer insights to actions -- Market segmentation, targeting, and positioning -- Satisfying marketing opportunities. Developing new products and services.
505	0		_aManaging successful products and brands -- Services marketing -- Building the price foundation -- Arriving at the final price -- Managing marketing channels and wholesailing -- Customer-driven supply chain and logistics management -- Retailing -- Integrated marketing communications and direct marketing -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Managing the marketing process. Implementing interactive and multichannel marketing -- Pulling it all together: the strategic marketing process.
650		0	_aMarketing.
700	1		_aHartley, Steven William.
700	1		_aRudelius, William.
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c7056 _d7056