000			01411cam a2200349Ma 4500
001			u3091
003			SA-PMU
005			20210418124303.0
008			080820s2009 njuabc b 001 0 eng d
040			_aEQO _cEQO _dUKM _dGBVCP _dEUM
020			_a9780137142538 (pbk., international ed.)
020			_a0137142536 (pbk., international ed.)
035			_a(OCoLC)297496496
082	0	4	_a658.80023 _222
090			_aHF5415.35 _b.S65 2009
100	1		_aSolomon, Michael R.
245	1	0	_aMarketing : _breal people, real choices / _cMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
250			_a6th ed.
260			_aUpper Saddle River, NJ ; _aLondon : _bPearson Education International, _cc2009.
300			_a624 p. : _bcol. ill., map ; _c28 cm.
500			_a"Pearson international edition"--Cover.
500			_aPrevious ed.: 2008.
500			_aIncludes folded 'tear-out template' which comprises study plan and world map.
504			_aIncludes bibliographical references and index.
520			_aIntroducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut.
650		0	_aMarketing _xVocational guidance.
700	1		_aMarshall, Greg W.
700	1		_aStuart, Elnora W.
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c7058 _d7058