| 000 | 01242cam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | u4104 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124303.0 | ||
| 008 | 050805s2007 maua b 001 0 eng | ||
| 010 | _a 2005053358 | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dUKM _dNLGGC _dBTCTA _dYDXCP _dOCLCG |
||
| 020 | _a0073101206 (alk. paper) | ||
| 020 | _a9780073101200 (alk. paper) | ||
| 020 | _a007322569X (text w/Web access code) | ||
| 020 | _a9780073225692 (text w/Web access code) | ||
| 020 | _a0071105859 (pbk.) | ||
| 020 | _a9780071105859 (pbk.) | ||
| 035 |
_a(OCoLC)61254046 _z(OCoLC)78675526 _z(OCoLC)144561354 |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.1 _b.B4155 2007 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aBearden, William O., _d1945- |
|
| 245 | 1 | 0 |
_aMarketing : _bprinciples and perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2007. |
||
| 300 |
_axxxvi, 588 p. ; _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _zUnited States. |
|
| 700 | 1 | _aIngram, Thomas N. | |
| 700 | 1 | _aLaForge, Raymond W. | |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c7059 _d7059 |
||