000 02288cam a22004094a 4500
001 u4297
003 SA-PMU
005 20210418124303.0
008 051019s2007 mauab b 001 0 eng
010 _a 2005055463
040 _aDLC
_cDLC
_dYDXCP
_dBAKER
_dIG#
_dOCLCQ
_dBTCTA
_dDEBBG
_dP4A
_dAU@
_dLUNCL
020 _a0072999896 (alk. paper)
020 _a9780072999891 (alk. paper)
020 _a0073215740
020 _a9780073215747
020 _a0071106863
020 _a9780071106863
035 _a(OCoLC)62161345
_z(OCoLC)70713661
042 _apcc
050 0 0 _aHF5415
_b.K452 2007
082 0 0 _a658.8
_222
100 1 _aKerin, Roger A.
245 1 0 _aMarketing :
_bthe core /
_cRoger A. Kerin, Steven W. Hartley, William Rudelius.
250 _a2nd ed.
260 _aBoston, Mass. :
_bMcGraw-Hill/Irwin,
_cc2007.
300 _axxxiii, 425, G5, cm16, CR2, I28 p. :
_bill. (chiefly col.), col. map ;
_c28 cm.
504 _aIncludes bibliographical references (p. CN-CN16) and indexes.
505 0 0 _g1.
_tCreating customer relationships and value through marketing --
_g2.
_tDeveloping successful marketing and corporate strategies --
_g3.
_tScanning the marketing environment --
_g4.
_tEthics and social responsibility in marketing --
_g5.
_tConsumer behavior --
_g6.
_tOrganizational markets and buyer behavior --
_g7.
_tReaching global markets --
_g8.
_tMarketing research : from information to action --
_g9.
_tIdentifying market segments and targets --
_g10.
_tDeveloping new products and services --
_g11.
_tManaging products, services, and brands --
_g12.
_tPricing products and services --
_g13.
_tManaging marketing channels and supply chains --
_g14.
_tRetailing and wholesaling --
_g15.
_tIntegrated marketing communications and direct marketing --
_g16.
_tAdvertising, sales promotion, and public relations --
_g17.
_tPersonal selling and sales management --
_g18.
_tImplementing interactive and multichannel marketing.
650 0 _aMarketing.
700 1 _aHartley, Steven William.
700 1 _aRudelius, William.
856 4 1 _3Table of contents only
_uhttp://catdir.loc.gov/catdir/enhancements/fy0665/2005055463-t.html
856 4 2 _3Publisher description
_uhttp://catdir.loc.gov/catdir/enhancements/fy0665/2005055463-d.html
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a1 2
999 _c7060
_d7060