000 01153cam a2200337 a 4500
001 u3610
003 SA-PMU
005 20210418124303.0
008 080904s2009 enka b 001 0 eng
010 _a 2008038953
040 _aDLC
_beng
_cDLC
_dYDX
_dYDXCP
_dCDX
_dBTCTA
_dOCLCQ
_dCHRRO
020 _a9780273713913 (pbk.)
020 _a0273713914 (pbk.)
035 _a(OCoLC)245596472
_z(OCoLC)351312355
_z(OCoLC)717876000
050 0 0 _aHF1416
_b.U85 2009
082 0 0 _a658.8/4
_222
100 1 _aUsunier, Jean-Claude.
245 1 0 _aMarketing across cultures /
_cJean-Claude Usunier, Julie Anne Lee.
250 _a5th ed.
260 _aHarlow, Essex, England :
_bPearson Education,
_c2009.
300 _axvi, 479 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aExport marketing
_xSocial aspects.
650 0 _aInternational business enterprises
_xSocial aspects.
650 0 _aIntercultural communication.
700 1 _aLee, Julie Anne.
856 4 1 _3Table of contents only
_uhttp://catdir.loc.gov/catdir/toc/ecip0827/2008038953.html
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a1 2
999 _c7062
_d7062