| 000 | 01302cam a2200313Ma 4500 | ||
|---|---|---|---|
| 001 | u2836 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124304.0 | ||
| 008 | 050210s2005 at a 001 0 eng d | ||
| 040 |
_aEQO _cEQO _dUKM _dOCLCQ _dBAKER _dNLGGC _dBTCTA _dYDXCP _dAU@ _dDEBBG |
||
| 020 | _a1741032695 | ||
| 020 | _a9781741032697 | ||
| 035 |
_a(OCoLC)57656664 _z(OCoLC)224636306 |
||
| 050 | 4 |
_aHF5415.123 _b.R67 2004 |
|
| 082 | 0 | 4 |
_a658.8 _222 |
| 100 | 1 | _aRossiter, John R. | |
| 245 | 1 | 0 |
_aMarketing communications : _btheory and applications / _cJohn R. Rossiter and Steven Bellman. |
| 260 |
_aFrenchs Forest, NSW : _bPearson-Prentice Hall, _c2005. |
||
| 300 |
_axviii, 500 p. : _bill. ; _c26 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aDraws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aPositioning (Advertising) | |
| 700 | 1 | _aBellman, Steven. | |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c7065 _d7065 |
||