| 000 | 00950cam a2200313Ma 4500 | ||
|---|---|---|---|
| 001 | u4844 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124304.0 | ||
| 008 | 081027s2009 enkac b 001 0 eng d | ||
| 040 |
_aEQO _cEQO _dYDXCP _dUKM _dNLGGC _dSHS |
||
| 020 | _a9780273717225 (pbk.) | ||
| 020 | _a0273717227 (pbk.) | ||
| 035 | _a(OCoLC)311053348 | ||
| 050 | 1 | 4 |
_aHF5415.123 _b.F55 2009 |
| 082 | 0 | 4 |
_a658.802 _222 |
| 100 | 1 | _aFill, Chris. | |
| 245 | 1 | 0 |
_aMarketing communications : _binteractivity, communities and content / _cChris Fill. |
| 250 | _a5th ed. | ||
| 260 |
_aHarlow : _bFT, Prentice Hall, _c2009. |
||
| 300 |
_axxxvii, 958 p. : _bill. (chiefly col.), col. ports. ; _c27 cm. |
||
| 500 | _aPrevious ed.: 2005. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing channels. | |
| 650 | 0 | _aSales promotion. | |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c7066 _d7066 |
||