| 000 | 01024cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | u4868 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124305.0 | ||
| 008 | 050816s2006 enka b 001 0 eng | ||
| 010 | _a 2005052643 | ||
| 040 |
_aDLC _cDLC _dBAKER _dC#P _dUKM _dNLGGC _dBTCTA _dYDXCP _dOCLCA _dDEBSZ |
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| 020 | _a0273693980 pbk | ||
| 020 | _a9780273693987 pbk | ||
| 035 |
_a(OCoLC)61520439 _z(OCoLC)62225132 _z(OCoLC)68765842 |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.D753 2006 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aDoyle, Peter, _d1943-2003. |
|
| 245 | 1 | 0 |
_aMarketing management and strategy / _cPeter Doyle and Philip Stern. |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bFinancial Times Prentice Hall, _c2006. |
||
| 300 |
_axii, 446 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references (p. 427-434) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aStern, Philip, _d1954- |
|
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c7071 _d7071 |
||