| 000 | 02760cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | u4879 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124305.0 | ||
| 008 | 060616s2007 enka b 001 0 eng | ||
| 010 | _a 2006020025 | ||
| 040 |
_aDLC _beng _cDLC _dBAKER _dBTCTA _dYDXCP _dBWKUK _dDEBBG _dOCL _dOCLCQ _dDEBSZ |
||
| 020 | _a027368826X (pbk.) | ||
| 020 | _a9780273688266 (pbk.) | ||
| 035 | _a(OCoLC)70174881 | ||
| 050 | 0 | 0 |
_aGV716 _b.M364 2007 |
| 082 | 0 | 0 |
_a796/.0698 _222 |
| 245 | 0 | 4 |
_aThe marketing of sport / _cedited by John Beech and Simon Chadwick. |
| 260 |
_aHarlow, England ; _aNew York : _bPrentice Hall/Financial Times, _c2007. |
||
| 300 |
_axxxv, 555 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 504 | _aIncludes Web resources. | ||
| 505 | 0 | _aIntroduction : the marketing of sport / Simon Chadwick and John Beech -- Marketing in for-profit and not-for-profit sport organisations / Paul Turner -- Alternative paradigms and sport marketing / Susan Bridgewater -- Understanding the sport marketing environment / Paul Kitchin -- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland -- Sport organisation buying behaviour / Ann Bourke -- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services / David Harness and Tina Harness -- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden -- The sport integrated marketing communications mix / Maria Hopwood -- Direct, database and online marketing in sport / Paul Turner -- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur -- Distribution channels and sports logistics / Leigh Sparks -- Sports goods retailing / Leigh Sparks -- Strategic sport marketing / Dave Arthur -- Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke -- International sports marketing and globalisation / Susan Bridgewater -- Organisation, implementation, management and control of marketing in sport / Dave Arthur -- Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes -- The future of sport marketing / Simon Chadwick -- The marketing of sport : a practitioner perspective / Nick Wake. | |
| 650 | 0 |
_aSports _xMarketing. |
|
| 700 | 1 |
_aBeech, John G., _d1947- |
|
| 700 | 1 |
_aChadwick, Simon, _d1964- |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c7073 _d7073 |
||