| 000 | 01634cam a2200301Ma 4500 | ||
|---|---|---|---|
| 001 | u5351 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124305.0 | ||
| 008 | 090520s2009 ohua b 001 0 eng | ||
| 040 |
_aAU@ _beng _cAU@ _dYDXCP _dBTCTA _dSINTU |
||
| 020 | _a9781426639074 (student ed) | ||
| 020 | _a1426639074 (student ed) | ||
| 035 |
_a(OCoLC)352245448 _z(OCoLC)316834348 |
||
| 050 | 1 | 4 | _aHF5415.13.J25 2009 |
| 082 | 0 | 4 |
_a658.802 _221 |
| 100 | 1 |
_aJain, Subhash C., _d1942- |
|
| 245 | 1 | 0 |
_aMarketing planning and strategy / _cSubhash C. Jain, George T. Haley. |
| 250 | _a8th ed. | ||
| 260 |
_aMason, Ohio : _bCengage Learning, _cc2009. |
||
| 300 |
_axvii, 643 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aPt. I. Introduction. 1. Marketing and the concept of planning and strategy. 2. Strategic marketing -- Pt. II. Strategic analysis. 3. Corporate appraisal. 4. Understanding competition. 5. Focusing on the customer. 6. Scanning the environment -- Pt. III. Strategic capabilities and direction. 7. Measuring strengths and weaknesses. 8. Developing marketing objectives and goals -- Pt. IV. Strategy formulation. 9. Strategy selection. 10. Portfolio analysis -- Pt. V. Strategy implementation and control. 11. Organizational structure. 12. Strategic tools -- Pt. VI. Marketing strategies. 13. Market strategies. 14. Product strategies. 15. Pricing strategies. 16. Distribution strategies. 17. Promotion strategies. 18. Global market strategies. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHaley, George T. | |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c7076 _d7076 |
||