| 000 | 01208cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | u7801 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124305.0 | ||
| 008 | 070905s2007 nyua b 001 0 eng | ||
| 010 | _a 2007278236 | ||
| 040 |
_aUKM _beng _cUKM _dDLC _dBAKER _dYDXCP _dVP@ _dBTCTA _dMDY _dNDD _dIG# _dDEBBG _dOCLCQ _dOCL _dBDX _dUKMGB |
||
| 020 | _a9780071475587 (pbk.) | ||
| 020 | _a0071475583 (pbk.) | ||
| 035 | _a(OCoLC)76936618 | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.M3172 2007 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 245 | 0 | 0 |
_aMarketing power plays : _bhow the world's most ingenious marketers reach the top of their game. |
| 260 |
_aNew York ; _aLondon : _bMcGraw-Hill, _c2007. |
||
| 300 |
_aix, 178 p. : _bill. ; _c22 cm. |
||
| 490 | 1 | _aBusinessWeek | |
| 504 | _aIncludes bibliographical references (p. 167-168) and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 830 | 0 | _aBusinessWeek books. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy0814/2007278236-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0814/2007278236-d.html |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a2 | ||
| 999 |
_c7078 _d7078 |
||